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X-ORIGINAL-URL:https://iabmena.com/
X-WR-CALNAME:IAB MENA
X-WR-CALDESC:Not-for-profit industry body for digital media and data-driven advertising
X-WR-TIMEZONE:Asia/Dubai
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TZID:Asia/Dubai
X-LIC-LOCATION:Asia/Dubai
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DTSTART:20260315T064252
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CLASS:PUBLIC
UID:MEC-5580d031cccd368c6cd90bc0999c207e@iabmena.com
DTSTART;TZID=Asia/Dubai:20260414T090000
DTEND;TZID=Asia/Dubai:20260414T170000
DTSTAMP:20251127T205938Z
CREATED:20251127
LAST-MODIFIED:20260310
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:2026 Growth Summit – 14 April (Postponed TBC)
DESCRIPTION:[vc_row][vc_column][vc_column_text]We are thrilled to invite our members to the 2026  edition of the Growth Summit after the success of the inaugural 2025 edition.\nThe Growth Summit is an exclusive in-person, event designed to highlight the areas of growth potential for the MENA Digital industry and provide practical discussions on overcoming barriers and leveraging opportunities.\nThis summit offers a unique platform to gain valuable insights into industry trends, hear from thought leaders, and engage in meaningful networking with the region’s top professionals.\nThis year we will theme the sessions into 4 core topics and have a number of high profile global speakers lined up:\n\nAdtech and AI\nGetting Closer to Consumers\nEcosystem Health\nStreaming & AV Revolution\n\nWe look forward to welcoming you to an event full of inspiration, collaboration, and innovation!\nPlease note that the agenda below is subject to change.\n[/vc_column_text][/vc_column][/vc_row]\n
URL:https://iabmena.com/events/2026-growth-summit/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Learning & Development
LOCATION:In-person
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2025/11/GROWTH-SUMMIT-7.png
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CLASS:PUBLIC
UID:MEC-588fad4e41a1544c03e7d5625c37cbf0@iabmena.com
DTSTART;TZID=Asia/Dubai:20260521T080000
DTEND;TZID=Asia/Dubai:20260522T180000
DTSTAMP:20260217T134133Z
CREATED:20260217
LAST-MODIFIED:20260217
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:IAB Interact – Istanbul
DESCRIPTION:For nearly two decades, Interact has been the premier destination for Europe’s leading advertisers, agencies, media owners, and tech innovators. And in 2026, it’s bigger, bolder, and set to be a truly unmissable, unique, game-changing edition.\nThis year, Interact heads to Istanbul, Türkiye, a city bridging two continents and emerging as a global hub for digital innovation and growth. Often called the bridge between Europe and Asia, Istanbul provides the perfect stage for industry leaders to connect, collaborate, and explore how Europe and MENA can learn from each other.\nAcross two action-packed days, attendees will dive into:\n\n\nInspiring keynotes from the visionaries driving the industry forward\n\n\nHands-on masterclasses and interactive workshops led by world-class experts\n\n\nCross-market perspectives on the hottest trends—from AI and Audio to Video, Retail Media, and beyond\n\n\nMore than a conference, Interact 2026 is where ideas ignite, partnerships are forged, and the global advertising landscape is reimagined. Don’t miss your chance to be part of the conversations that will define the next era of marketing.\n
URL:https://iabmena.com/events/iab-interact/
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CLASS:PUBLIC
UID:MEC-d8bc5c8da5d7b391e11ab6e14b1df1e5@iabmena.com
DTSTART;TZID=Asia/Dubai:20260608T090000
DTEND;TZID=Asia/Dubai:20260608T120000
DTSTAMP:20251127T210849Z
CREATED:20251127
LAST-MODIFIED:20260120
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:2025 MENA Digital Adspend
DESCRIPTION:[vc_row][vc_column][vc_column_text]We look forward to welcoming you at the 2026 IAB MENA Digital Adspend event where we will unveil the results of the 2025 Adspend Study and provide a view on trends.\nDon’t miss out on this unique opportunity to network with leaders in the industry and be among the first to get a glimpse of the results of the study.\nThis year, we aim to introduce new insights, including a deep dive into Retail Media  and the Influencer/Creator economy and a look at MENA ad spend in relation to both GDP and per capita metrics. As is previous years, we will also contextualise the results by showing the comparative position of European markets.\nExperience firsthand stakeholder reactions and engage in discussions about the newly revealed results for 2025. This in-person, members-only event promises not only valuable insights but also ample networking opportunities. We can’t wait to welcome you![/vc_column_text][/vc_column][/vc_row]\n
URL:https://iabmena.com/events/2025-mena-digital-adspend/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Research & Measurement
LOCATION:In-person
ATTACH;FMTTYPE=image/jpeg:https://iabmena.com/wp-content/uploads/2025/11/16.jpg
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CLASS:PUBLIC
UID:MEC-1c51851b7a12eed5c6ddbee10e6ea94c@iabmena.com
DTSTART;TZID=Asia/Dubai:20260915T090000
DTEND;TZID=Asia/Dubai:20260915T170000
DTSTAMP:20251210T153031Z
CREATED:20251210
LAST-MODIFIED:20260206
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:2026 Creator Summit (TBC)
DESCRIPTION:[vc_row][vc_column][vc_column_text]IAB MENA is planning to host a Creator Event on 15 September – More details to follow.\nPlease save the date[/vc_column_text][/vc_column][/vc_row]\n
URL:https://iabmena.com/events/2026-creator-summit/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Research & Measurement
LOCATION:In-person
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CLASS:PUBLIC
UID:MEC-10caad252666c9992275b6be2555dc6e@iabmena.com
DTSTART;TZID=Asia/Dubai:20261124T090000
DTEND;TZID=Asia/Dubai:20261124T170000
DTSTAMP:20251203T204101Z
CREATED:20251203
LAST-MODIFIED:20260302
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:2026 ATS – ExchangeWire
DESCRIPTION:[vc_row][vc_column][vc_column_text]IAB MENA is partnering with ExchangeWire to  bring the ATS experience to Dubai on the week of November 23rd 2026, recognising the region’s growing influence within the evolving media and marketing landscape.\nThis event will spotlight the forces reshaping the region’s digital ecosystem; from AI-driven innovation in ad tech across MENA, to the evolving tech landscape within the UAE’s content industry. With a focus on trust, transformation, and regional collaboration, ATS Dubai will explore how APAC, EMEA, and MENA markets can align strategies and share solutions.\nAttendees can expect a day of high-impact panel discussions, networking, and insights designed to equip industry leaders for the next wave of growth.[/vc_column_text][/vc_column][/vc_row]\n
URL:https://events.exchangewire.com/ATSDubai2026#/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Research & Measurement
LOCATION:In-person
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