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X-ORIGINAL-URL:https://iabmena.com/
X-WR-CALNAME:IAB MENA
X-WR-CALDESC:Not-for-profit industry body for digital media and data-driven advertising
X-WR-TIMEZONE:Asia/Dubai
BEGIN:VTIMEZONE
TZID:Asia/Dubai
X-LIC-LOCATION:Asia/Dubai
BEGIN:STANDARD
TZOFFSETFROM:+0400
TZOFFSETTO:+0400
TZNAME:+04
DTSTART:20260427T202644
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-cd9015a609618aa8dcd0a7ff7941c475@iabmena.com
DTSTART;TZID=Asia/Dubai:20260511T130000
DTEND;TZID=Asia/Dubai:20260511T140000
DTSTAMP:20260417T131055Z
CREATED:20260417
LAST-MODIFIED:20260420
PRIORITY:5
SEQUENCE:3
TRANSP:OPAQUE
SUMMARY:Growth Series Webinar: Supply Path Optimisation & Transparancy
DESCRIPTION:Following a successful Growth Summit in 2025, for 2026, we will be hosting a 2026 Growth Series of webinars between 13-17 April.  A set of thought provoking online webinars covering a range of topics covering 3 of the main  themes for 2026:\n\nGetting Closer to Consumers\nEcosystem Health\nStreaming & AV Revolution\n\nEach session, led by moderators from across our membership will aim to have 30-40 minutes of discussion and will be recorded for those that cannot attend live.\n
URL:https://us06web.zoom.us/meeting/register/izOMoJHmQBSZemVXA5waFg
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/Growth-SERIES-2-.png
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-0608bbe8fc09e0880e7d866d513c7c53@iabmena.com
DTSTART;TZID=Asia/Dubai:20260512T130000
DTEND;TZID=Asia/Dubai:20260512T140000
DTSTAMP:20260416T163801Z
CREATED:20260416
LAST-MODIFIED:20260416
PRIORITY:5
SEQUENCE:5
TRANSP:OPAQUE
SUMMARY:Growth Series Webinar: Quality+Transparency=Trust) X 2 = Growth
DESCRIPTION:Following a successful Growth Summit in 2025, for 2026, we will be hosting a 2026 Growth Series of webinars between 13-17 April.  A set of thought provoking online webinars covering a range of topics covering 3 of the main  themes for 2026:\n\nGetting Closer to Consumers\nEcosystem Health\nStreaming & AV Revolution\n\nEach session, led by moderators from across our membership will aim to have 30-40 minutes of discussion and will be recorded for those that cannot attend live.\n
URL:https://us06web.zoom.us/meeting/register/dsdNxNttQYalc3laIrVjYg
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/Growth-SERIES-2-.png
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-37b47bc2fe01ddcb1c4673a4419c7e13@iabmena.com
DTSTART;TZID=Asia/Dubai:20260513T130000
DTEND;TZID=Asia/Dubai:20260513T140000
DTSTAMP:20260417T122736Z
CREATED:20260417
LAST-MODIFIED:20260417
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:Growth Series Webinar: Retail & Commerce Media
DESCRIPTION:Following a successful Growth Summit in 2025, for 2026, we will be hosting a 2026 Growth Series of webinars between 13-17 April.  A set of thought provoking online webinars covering a range of topics covering 3 of the main  themes for 2026:\n\nGetting Closer to Consumers\nEcosystem Health\nStreaming & AV Revolution\n\nEach session, led by moderators from across our membership will aim to have 30-40 minutes of discussion and will be recorded for those that cannot attend live.\n
URL:https://us06web.zoom.us/meeting/register/KFr5RZclSjCA8qHmFs2Peg
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/Growth-SERIES-2-.png
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-ce169541394fb573900fb1bf0e0e8d38@iabmena.com
DTSTART;TZID=Asia/Dubai:20260514T130000
DTEND;TZID=Asia/Dubai:20260514T140000
DTSTAMP:20260416T163451Z
CREATED:20260416
LAST-MODIFIED:20260420
PRIORITY:5
SEQUENCE:6
TRANSP:OPAQUE
SUMMARY:Growth Series Webinar: Media Quality & Adfraud
DESCRIPTION:Following a successful Growth Summit in 2025, for 2026, we will be hosting a 2026 Growth Series of webinars between 13-17 April.  A set of thought provoking online webinars covering a range of topics covering 3 of the main  themes for 2026:\n\nGetting Closer to Consumers\nEcosystem Health\nStreaming & AV Revolution\n\nEach session, led by moderators from across our membership will aim to have 30-40 minutes of discussion and will be recorded for those that cannot attend live.\n
URL:https://us06web.zoom.us/meeting/register/7ieCaX7sQbmvSCbMXxC50w
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/Growth-SERIES-2-.png
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-d8bc5c8da5d7b391e11ab6e14b1df1e5@iabmena.com
DTSTART;TZID=Asia/Dubai:20260608T090000
DTEND;TZID=Asia/Dubai:20260608T120000
DTSTAMP:20251127T210849Z
CREATED:20251127
LAST-MODIFIED:20260120
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:2025 MENA Digital Adspend
DESCRIPTION:[vc_row][vc_column][vc_column_text]We look forward to welcoming you at the 2026 IAB MENA Digital Adspend event where we will unveil the results of the 2025 Adspend Study and provide a view on trends.\nDon’t miss out on this unique opportunity to network with leaders in the industry and be among the first to get a glimpse of the results of the study.\nThis year, we aim to introduce new insights, including a deep dive into Retail Media  and the Influencer/Creator economy and a look at MENA ad spend in relation to both GDP and per capita metrics. As is previous years, we will also contextualise the results by showing the comparative position of European markets.\nExperience firsthand stakeholder reactions and engage in discussions about the newly revealed results for 2025. This in-person, members-only event promises not only valuable insights but also ample networking opportunities. We can’t wait to welcome you![/vc_column_text][/vc_column][/vc_row]\n
URL:https://iabmena.com/events/2025-mena-digital-adspend/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Research & Measurement
LOCATION:In-person
ATTACH;FMTTYPE=image/jpeg:https://iabmena.com/wp-content/uploads/2025/11/16.jpg
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-1c51851b7a12eed5c6ddbee10e6ea94c@iabmena.com
DTSTART;TZID=Asia/Dubai:20260915T090000
DTEND;TZID=Asia/Dubai:20260915T170000
DTSTAMP:20251210T153031Z
CREATED:20251210
LAST-MODIFIED:20260206
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:2026 Creator Summit (TBC)
DESCRIPTION:[vc_row][vc_column][vc_column_text]IAB MENA is planning to host a Creator Event on 15 September – More details to follow.\nPlease save the date[/vc_column_text][/vc_column][/vc_row]\n
URL:https://iabmena.com/events/2026-creator-summit/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Research & Measurement
LOCATION:In-person
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-2910d1ad8c41edfda403263d973b0ae1@iabmena.com
DTSTART;TZID=Asia/Dubai:20260921T080000
DTEND;TZID=Asia/Dubai:20260921T180000
DTSTAMP:20260318T151827Z
CREATED:20260318
LAST-MODIFIED:20260318
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:(TBC) Adtech, AI and Me
DESCRIPTION:TBC\nAn Event focused on the role and impact of of AI on Advertising:\nTopics including\n\nAgentic\nImpact on Agency role\nLeveraging AI in content development\nAI in targeting, activating and measurement\nImpact of AI on people, our roles and responsibilities\n\n \n
URL:https://iabmena.com/events/tbc-adtech-ai-and-me/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-10caad252666c9992275b6be2555dc6e@iabmena.com
DTSTART;TZID=Asia/Dubai:20261124T090000
DTEND;TZID=Asia/Dubai:20261124T170000
DTSTAMP:20251203T204101Z
CREATED:20251203
LAST-MODIFIED:20260302
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:2026 ATS – ExchangeWire
DESCRIPTION:[vc_row][vc_column][vc_column_text]IAB MENA is partnering with ExchangeWire to  bring the ATS experience to Dubai on the week of November 23rd 2026, recognising the region’s growing influence within the evolving media and marketing landscape.\nThis event will spotlight the forces reshaping the region’s digital ecosystem; from AI-driven innovation in ad tech across MENA, to the evolving tech landscape within the UAE’s content industry. With a focus on trust, transformation, and regional collaboration, ATS Dubai will explore how APAC, EMEA, and MENA markets can align strategies and share solutions.\nAttendees can expect a day of high-impact panel discussions, networking, and insights designed to equip industry leaders for the next wave of growth.[/vc_column_text][/vc_column][/vc_row]\n
URL:https://events.exchangewire.com/ATSDubai2026#/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Research & Measurement
LOCATION:In-person
END:VEVENT
END:VCALENDAR