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X-ORIGINAL-URL:https://iabmena.com/
X-WR-CALNAME:IAB MENA
X-WR-CALDESC:Not-for-profit industry body for digital media and data-driven advertising
X-WR-TIMEZONE:Asia/Dubai
BEGIN:VTIMEZONE
TZID:Asia/Dubai
X-LIC-LOCATION:Asia/Dubai
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TZOFFSETFROM:+0400
TZOFFSETTO:+0400
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DTSTART:20260717T154119
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-7d5aecfe8b106cd88ae2855cd8bd7604@iabmena.com
DTSTART;TZID=Asia/Dubai:20260907T130000
DTEND;TZID=Asia/Dubai:20260907T140000
DTSTAMP:20260714T192234Z
CREATED:20260714
LAST-MODIFIED:20260714
PRIORITY:5
SEQUENCE:4
TRANSP:OPAQUE
SUMMARY:Growth Series Webinar: CTV in MENA: Understanding the Market, Ecosystem and Growth Opportunity
DESCRIPTION:This webinar will explore the latest insights into the MENA Connected TV market, including IAB MENA’s CTV Ecoscape, market landscape, and advertising spend estimates. We’ll examine how the ecosystem is evolving, the roles of broadcasters, streaming platforms, device manufacturers, technology providers, and measurement partners, and where the greatest opportunities for growth lie. The session will also highlight the trends shaping CTV investment, the challenges that remain around measurement and fragmentation, and the industry initiatives helping to build a more transparent, accountable, and scalable CTV ecosystem across the region.\n
URL:https://us06web.zoom.us/meeting/register/INKClzT3RRansI6QwRlYnw
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/Growth-SERIES-2-.png
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-5d9248a9f8990c54868347de2e6246d7@iabmena.com
DTSTART;TZID=Asia/Dubai:20260908T130000
DTEND;TZID=Asia/Dubai:20260908T140000
DTSTAMP:20260714T192935Z
CREATED:20260714
LAST-MODIFIED:20260714
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:Growth Series Webinar: Understanding Video Consumption in the UAE: Navigating a Streaming-First Video Ecosystem
DESCRIPTION:The UAE has become one of the region’s most connected and streaming-led video markets, where audiences move seamlessly between subscription streaming services, video platforms, live television, and broadcaster streaming environments. Platform choice is increasingly driven by convenience, premium content, and social discovery, creating new opportunities—and new challenges—for advertisers and media owners.\nThis webinar will explore the latest findings from the 2026 Living Room Study by RTL AdAlliance for IAB MENA, revealing how UAE audiences discover content, consume video across devices, manage streaming subscriptions, and engage with advertising. The session will examine the distinct roles played by Netflix, YouTube, Shahid, OSN+, and Live TV, while highlighting the behaviours shaping the future of premium video and helping brands, agencies, publishers, and broadcasters build more effective video strategies in the UAE.\n
URL:https://us06web.zoom.us/meeting/register/4TKIRYzjSleFUSNA7DrN5w
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/Growth-SERIES-2-.png
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-1854d53411f679b70028085267ceb762@iabmena.com
DTSTART;TZID=Asia/Dubai:20260909T130000
DTEND;TZID=Asia/Dubai:20260909T140000
DTSTAMP:20260714T193203Z
CREATED:20260714
LAST-MODIFIED:20260714
PRIORITY:5
SEQUENCE:3
TRANSP:OPAQUE
SUMMARY:Growth Series Webinar: Understanding Video Consumption in Saudi Arabia: How Audiences Discover, Watch and Engage with Video
DESCRIPTION:Saudi Arabia is one of the fastest-evolving video markets in the region, where streaming growth, live television, social platforms, and regional content continue to shape how audiences consume video. While new platforms are transforming viewing habits, live TV remains central for sports, news, and cultural moments, creating a unique hybrid ecosystem unlike many global markets.\nThis webinar will explore the latest findings from the 2026 Living Room Study by RTL AdAlliance for IAB MENA, providing an in-depth look at how Saudi audiences discover content, choose platforms, manage subscriptions, and respond to advertising. We’ll examine the role of Arabic content, the growing influence of social discovery, the strengths of platforms such as YouTube, Netflix, and Shahid, and what these behaviours mean for advertisers, broadcasters, publishers, and streaming services looking to maximise engagement and investment in the Saudi market.\n
URL:https://us06web.zoom.us/meeting/register/JL6vL_aJTMaUxwwoOTTcVA
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/Growth-SERIES-2-.png
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-76969f7fee96b8295e430c80528fa01b@iabmena.com
DTSTART;TZID=Asia/Dubai:20260910T130000
DTEND;TZID=Asia/Dubai:20260910T140000
DTSTAMP:20260714T193735Z
CREATED:20260714
LAST-MODIFIED:20260714
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:Growth Series Webinar: Making the Most of the CTV Opportunity in MENA:
DESCRIPTION:This webinar will explore how brands, agencies, publishers, and technology partners can unlock the full potential of CTV by balancing reach and frequency, measuring performance across the full marketing funnel, and maximising the premium attention and engagement that CTV environments deliver. The discussion will also examine how innovation, evolving adtech infrastructure, and greater transparency are shaping a more connected and measurable ecosystem, while highlighting the role trust and industry standards will play in accelerating sustainable growth across the MENA CTV market.\n
URL:https://us06web.zoom.us/meeting/register/VbAZLrBZSeGjYBqNS-OCDA
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/Growth-SERIES-2-.png
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-1c51851b7a12eed5c6ddbee10e6ea94c@iabmena.com
DTSTART;TZID=Asia/Dubai:20260915T090000
DTEND;TZID=Asia/Dubai:20260915T140000
DTSTAMP:20251210T153031Z
CREATED:20251210
LAST-MODIFIED:20260714
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:2026 Creator Marketing Forum
DESCRIPTION:[vc_row][vc_column][vc_column_text]Join industry leaders from across the creator ecosystem for a morning of insights, discussion, and networking focused on the next chapter of creator marketing. From the creator economy’s growing role in integrated marketing strategies to measurement, trust, governance, and the rise of podcasting, the event brings together brands, agencies, platforms, and creators to share perspectives, case studies, and practical learnings shaping the future of the industry.[/vc_column_text][/vc_column][/vc_row]\n
URL:https://iabmena.com/events/2026-creator-summit/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Research & Measurement
LOCATION:In-person
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2025/12/content-creator-forum.png
END:VEVENT
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-2910d1ad8c41edfda403263d973b0ae1@iabmena.com
DTSTART;TZID=Asia/Dubai:20260921T080000
DTEND;TZID=Asia/Dubai:20260921T180000
DTSTAMP:20260318T151827Z
CREATED:20260318
LAST-MODIFIED:20260715
PRIORITY:5
SEQUENCE:3
TRANSP:OPAQUE
SUMMARY:AI, Adtech and Me
DESCRIPTION:AI is becoming the operating system for the advertising industry.\nFrom the way consumers discover brands to how campaigns are planned, bought, measured and optimised, artificial intelligence is reshaping every part of the media ecosystem. Publishers are redefining their business models, agencies are reinventing their value proposition, creators are influencing AI-driven discovery, and entirely new skills are becoming essential for tomorrow’s workforce.\nThis one-day summit brings together a mix of global and local experts to explore how AI is transforming the advertising value chain and what marketers, agencies, publishers, technology companies and media owners must do to remain competitive in an AI-first world.\n \n
URL:https://iabmena.com/events/tbc-adtech-ai-and-me/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/AIAdtechMe.png
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-10caad252666c9992275b6be2555dc6e@iabmena.com
DTSTART;TZID=Asia/Dubai:20261124T090000
DTEND;TZID=Asia/Dubai:20261124T170000
DTSTAMP:20251203T204101Z
CREATED:20251203
LAST-MODIFIED:20260302
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:2026 ATS – ExchangeWire
DESCRIPTION:[vc_row][vc_column][vc_column_text]IAB MENA is partnering with ExchangeWire to  bring the ATS experience to Dubai on the week of November 23rd 2026, recognising the region’s growing influence within the evolving media and marketing landscape.\nThis event will spotlight the forces reshaping the region’s digital ecosystem; from AI-driven innovation in ad tech across MENA, to the evolving tech landscape within the UAE’s content industry. With a focus on trust, transformation, and regional collaboration, ATS Dubai will explore how APAC, EMEA, and MENA markets can align strategies and share solutions.\nAttendees can expect a day of high-impact panel discussions, networking, and insights designed to equip industry leaders for the next wave of growth.[/vc_column_text][/vc_column][/vc_row]\n
URL:https://events.exchangewire.com/ATSDubai2026#/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Research & Measurement
LOCATION:In-person
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