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X-ORIGINAL-URL:https://iabmena.com/
X-WR-CALNAME:IAB MENA
X-WR-CALDESC:Not-for-profit industry body for digital media and data-driven advertising
X-WR-TIMEZONE:Asia/Dubai
BEGIN:VTIMEZONE
TZID:Asia/Dubai
X-LIC-LOCATION:Asia/Dubai
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TZOFFSETFROM:+0400
TZOFFSETTO:+0400
TZNAME:+04
DTSTART:20260916T221405
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-2910d1ad8c41edfda403263d973b0ae1@iabmena.com
DTSTART;TZID=Asia/Dubai:20260921T090000
DTEND;TZID=Asia/Dubai:20260921T170000
DTSTAMP:20260318T151827Z
CREATED:20260318
LAST-MODIFIED:20260916
PRIORITY:5
SEQUENCE:5
TRANSP:OPAQUE
SUMMARY:AI, Adtech and Me
DESCRIPTION:AI is becoming the operating system for the advertising industry.\nFrom the way consumers discover brands to how campaigns are planned, bought, measured and optimised, artificial intelligence is reshaping every part of the media ecosystem. Publishers are redefining their business models, agencies are reinventing their value proposition, creators are influencing AI-driven discovery, and entirely new skills are becoming essential for tomorrow’s workforce.\nThis one-day summit brings together a mix of global and local experts to explore how AI is transforming the advertising value chain and what marketers, agencies, publishers, technology companies and media owners must do to remain competitive in an AI-first world.\n \n
URL:https://iabmena.com/events/tbc-adtech-ai-and-me/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
ATTACH;FMTTYPE=image/png:https://iabmena.com/wp-content/uploads/2026/03/AIAdtechMe.png
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CLASS:PUBLIC
UID:MEC-10caad252666c9992275b6be2555dc6e@iabmena.com
DTSTART;TZID=Asia/Dubai:20261124T090000
DTEND;TZID=Asia/Dubai:20261124T170000
DTSTAMP:20251203T204101Z
CREATED:20251203
LAST-MODIFIED:20260302
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:2026 ATS – ExchangeWire
DESCRIPTION:[vc_row][vc_column][vc_column_text]IAB MENA is partnering with ExchangeWire to  bring the ATS experience to Dubai on the week of November 23rd 2026, recognising the region’s growing influence within the evolving media and marketing landscape.\nThis event will spotlight the forces reshaping the region’s digital ecosystem; from AI-driven innovation in ad tech across MENA, to the evolving tech landscape within the UAE’s content industry. With a focus on trust, transformation, and regional collaboration, ATS Dubai will explore how APAC, EMEA, and MENA markets can align strategies and share solutions.\nAttendees can expect a day of high-impact panel discussions, networking, and insights designed to equip industry leaders for the next wave of growth.[/vc_column_text][/vc_column][/vc_row]\n
URL:https://events.exchangewire.com/ATSDubai2026#/
ORGANIZER;CN=IAB MENA:MAILTO:events@iabmena.com
CATEGORIES:Research & Measurement
LOCATION:In-person
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