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	<item>
		<title>2024: DIGITAL ADSPEND &#8211;  Programmatic</title>
		<link>https://iabmena.com/2024-digital-adspend-programmatic/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Tue, 17 Feb 2026 12:59:40 +0000</pubDate>
				<category><![CDATA[Adspend]]></category>
		<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
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					<description><![CDATA[<p>The post <a href="https://iabmena.com/2024-digital-adspend-programmatic/">2024: DIGITAL ADSPEND &#8211;  Programmatic</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Capability Map of RETAIL MEDIA Networks</title>
		<link>https://iabmena.com/capability-map-of-retail-media-networks/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Sat, 17 Jan 2026 06:50:10 +0000</pubDate>
				<category><![CDATA[Channels]]></category>
		<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Ecosystem & Channel Development]]></category>
		<category><![CDATA[Retail Media]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23950</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/capability-map-of-retail-media-networks/">Capability Map of RETAIL MEDIA Networks</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>pDOOH USE CASES &#038; BENEFITS IN MENA</title>
		<link>https://iabmena.com/pdooh-use-cases-benefits-in-mena/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Wed, 07 Jan 2026 02:30:26 +0000</pubDate>
				<category><![CDATA[Channels]]></category>
		<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[Ecosystem & Channel Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23896</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/pdooh-use-cases-benefits-in-mena/">pDOOH USE CASES &#038; BENEFITS IN MENA</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>The Development of CTV in MENA</title>
		<link>https://iabmena.com/the-development-of-ctv-in-mena/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Wed, 12 Nov 2025 11:14:00 +0000</pubDate>
				<category><![CDATA[Channels]]></category>
		<category><![CDATA[Committees]]></category>
		<category><![CDATA[CTV]]></category>
		<category><![CDATA[Ecosystem & Channel Development]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23626</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/the-development-of-ctv-in-mena/">The Development of CTV in MENA</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>2024: DIGITAL ADSPEND &#8211;  Export</title>
		<link>https://iabmena.com/adspend-estimates-export/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Mon, 17 Nov 2025 11:00:01 +0000</pubDate>
				<category><![CDATA[Adspend]]></category>
		<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23644</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/adspend-estimates-export/">2024: DIGITAL ADSPEND &#8211;  Export</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>2024: MENA DIGITAL ADSPEND &#8211; DOOH</title>
		<link>https://iabmena.com/2024-digital-adspend-dooh/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Wed, 19 Nov 2025 11:27:06 +0000</pubDate>
				<category><![CDATA[Adspend]]></category>
		<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23664</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/2024-digital-adspend-dooh/">2024: MENA DIGITAL ADSPEND &#8211; DOOH</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>MENA DIGITAL ADSPEND REACHES USD 6.95 BILLION IN 2024</title>
		<link>https://iabmena.com/mena-digital-adspend-reaches-usd-6-95-billion-in-2024/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Thu, 12 Jun 2025 10:26:39 +0000</pubDate>
				<category><![CDATA[Adspend]]></category>
		<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=22964</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/mena-digital-adspend-reaches-usd-6-95-billion-in-2024/">MENA DIGITAL ADSPEND REACHES USD 6.95 BILLION IN 2024</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>IAB EUROPE 2024 ADEX BENCHMARK</title>
		<link>https://iabmena.com/iab-europe-2024-adex-benchmark/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 12:37:56 +0000</pubDate>
				<category><![CDATA[Adspend]]></category>
		<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=24385</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/iab-europe-2024-adex-benchmark/">IAB EUROPE 2024 ADEX BENCHMARK</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Publisher Summit The State of The Publisher Ecosystem &#038; IAB Tech Lab Publisher initiatives</title>
		<link>https://iabmena.com/publisher-ecosystem/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Wed, 15 Oct 2025 04:52:20 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Ecosystem & Channel Development]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23519</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/publisher-ecosystem/">Publisher Summit The State of The Publisher Ecosystem &#038; IAB Tech Lab Publisher initiatives</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>UNDERSTANDING AND MITIGATING AD FRAUD IN MENA</title>
		<link>https://iabmena.com/understanding-and-mitigating-ad-fraud-in-mena/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Mon, 26 May 2025 20:08:24 +0000</pubDate>
				<category><![CDATA[Ad Fraud]]></category>
		<category><![CDATA[Committees]]></category>
		<category><![CDATA[Ecosystem & Channel Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=22868</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/understanding-and-mitigating-ad-fraud-in-mena/">UNDERSTANDING AND MITIGATING AD FRAUD IN MENA</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
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