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		<title>ADTECH EVALUATION TEMPLATES</title>
		<link>https://iabmena.com/adtech-evaluation-templates/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Thu, 13 Mar 2025 18:32:55 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Ecosystem & Channel Development]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Templates]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=22564</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/adtech-evaluation-templates/">ADTECH EVALUATION TEMPLATES</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
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		<title>Reinventing Advertising for the AI Era</title>
		<link>https://iabmena.com/reinventing-advertising-for-the-ai-era/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Mon, 19 Jan 2026 07:45:41 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[MasterClasses]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=24181</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/reinventing-advertising-for-the-ai-era/">Reinventing Advertising for the AI Era</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
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		<title>RETAIL MEDIA: Navigating the Hype, Delivering Real Results</title>
		<link>https://iabmena.com/retail-media-navigating-the-hype-delivering-real-results/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Fri, 28 Nov 2025 12:17:07 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[MasterClasses]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23750</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/retail-media-navigating-the-hype-delivering-real-results/">RETAIL MEDIA: Navigating the Hype, Delivering Real Results</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>eCOMMERCE ANALYTICS AND BEYOND</title>
		<link>https://iabmena.com/ecommerce-analytics-and-beyond/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 12:31:37 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[MasterClasses]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23703</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/ecommerce-analytics-and-beyond/">eCOMMERCE ANALYTICS AND BEYOND</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
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		<title>RETAIL MEDIA: Be your Own Walled Garden with Retail Media</title>
		<link>https://iabmena.com/retail-media-be-your-own-walled-garden-with-retail-media/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 12:27:41 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[MasterClasses]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23701</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/retail-media-be-your-own-walled-garden-with-retail-media/">RETAIL MEDIA: Be your Own Walled Garden with Retail Media</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>AUDIO&#8230;BEYOND SOUND</title>
		<link>https://iabmena.com/audio-beyond-sound/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 12:24:37 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[MasterClasses]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23699</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/audio-beyond-sound/">AUDIO&#8230;BEYOND SOUND</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>TAM&#8217;s IMPACT ON VIDEO PLANNING</title>
		<link>https://iabmena.com/tams-impact-on-video-planning/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 12:09:45 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[MasterClasses]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23694</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/tams-impact-on-video-planning/">TAM&#8217;s IMPACT ON VIDEO PLANNING</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>UNLOCKING THE FUTURE: HOW BRANDS CAN WIN IN MENA VIRTUAL WORLDS</title>
		<link>https://iabmena.com/unlocking-the-future-how-brands-can-win-in-mena-virtual-worlds/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 12:07:51 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[MasterClasses]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23692</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/unlocking-the-future-how-brands-can-win-in-mena-virtual-worlds/">UNLOCKING THE FUTURE: HOW BRANDS CAN WIN IN MENA VIRTUAL WORLDS</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>FROM LEADS TO TRUE VALUE:</title>
		<link>https://iabmena.com/from-leads-to-true-value/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 12:04:57 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[MasterClasses]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23690</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/from-leads-to-true-value/">FROM LEADS TO TRUE VALUE:</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>BRAND INFRINGEMENT MANAGEMENT</title>
		<link>https://iabmena.com/brand-infringement-management/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 12:01:25 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[MasterClasses]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=23687</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/brand-infringement-management/">BRAND INFRINGEMENT MANAGEMENT</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
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