Head Office
Dubai Association Centre
The Offices 02 Building
The Offices 02 Building
in One Central, 2nd Floor
Dubai World Trade Centre
Dubai, PO Box 9292, UAE
Dubai World Trade Centre
Dubai, PO Box 9292, UAE
Connected TV
MENA CTV & OEM Capabilities
A ready-reckoner comparing the advertising capabilities of CTV platforms and OEM partners across MENA — covering buy types, ad placements and targeting capabilities for AVOD, Advanced TV, Hybrid, FAST and SVOD apps, plus smart TV manufacturer (OEM) inventory.
Buy Type
Programmatic
Click any row to see its full buy type, ad placement and targeting breakdown. Categories: AVOD, Advanced TV, Hybrid, FAST, SVOD.
| Platform | Category | Programmatic | Deal Types | Ad Placement | Targeting Capabilities |
|---|
Placement Type
OEM Partners are smart TV manufacturers with their own ad inventory and streaming interfaces. Click any row for the full ad format and targeting breakdown.
| OEM Partner | Placement Type | OS | Ad Formats | Targeting Capabilities |
|---|
Definitions
Advanced TV — Dynamic Ad Insertion on linear TV set-top boxes (satellite & IP) with full-funnel data.
AVOD — Ad-supported, free on-demand content.
FAST — Free ad-supported streaming TV, no subscription required.
Hybrid — SVOD offerings that include an AVOD tier to reduce subscription cost.
SVOD — Subscription video-on-demand, accessed for a monthly fee.
OEM Partners — Ad inventory and streaming interfaces controlled directly by smart TV manufacturers.
Disclaimer
Source: "CTV & OEM Partners' Capabilities in MENA", IAB MENA CTV Taskforce, May 2026. IAB MENA assumes no responsibility or liability for any errors or omissions in the content of the original document. Capability data in this dashboard was transcribed from the source PDF's visual capability matrix and is provided on an "as is" basis — spot-check specific cells against the source document before relying on them for decisioning.
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