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IAB MENA Growth Series 2026
13-16 April, 13:00-14:00
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Keep up to date with our most recent publications regarding our members, events and activities
As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.
Our members play a pivotal role in steering the industry in an effort to nurture the digital advertising community, accelerate knowledge sharing and establish accountability standards that cultivate trust and credibility among the broader range of the ecosystem, from measurement, adtech, specialist businesses and even advertisers.
Get in touch about membership
By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing [email protected] or completing the Membership Request Form.
The IAB MENA Board is elected by the members at the General Assembly for two-year term from the Premium Members. The three main interest groups, agencies, publishers | media houses and tech | research companies, are equally represented on the board (Max 5/15 seats each). By bringing together members from the three key interest groups within the marketplace, the Board of Directors provides a forum to debate key issues, find shared solutions and make sure the industry is leading the industry. The Board of Directors meet at least every three months.
Get in touch about membership
By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing [email protected] or completing the Membership Request Form.
The Growth Series brings together leaders from brands, agencies, publishers, and technology platforms to share real perspectives on the growth opportunities in the MENA region.
With a mix of talks, original research, and expert conversations, the Growth Series webinars provide an interesting perspective of the region today, covering topics such as:
- Getting closer to consumers
- The Streaming Revolution
- Ecosystem Health
Getting Closer to Consumer: Messaging, Podcasts & Creators
A core challenge for marketers is to understand and relate to consumers, getting close to their thoughts, decisions and beliefs. Doing this through relevant voices such as podcasts or creators alongside direct messaging are burgeoning growth areas all leading to new rules of engagement, personalisation opportunities and measurement challenges.
Streaming Revolution: pDOOH in MENA
Although OOH is significant in MENA, DOOH is growing, pDOOH is still nascent. A recent IAB Report suggested programmatic DOOH was as little as $2,5-$3M in 2024. In this panel we discuss the structure of the industry, adoption of programmatic, innovation and measurement challenges.
Ecosystem Health: Quality, Performance & Trust
Without a robust, sustainable and healthy ecosystem, both consumers and advertisers are starved for choices. In this session, we explore what the local ecosystem needs to do to maintain it’s position in the market, define the role of premium media and consider the impact of trust and accountability.
Streaming Revolution: Living Rooms of KSA/UAE
Learn about the in-home video viewership patterns of homes in the UAE and KSA as part of the RTL/IAB MENA Living Room of the Future research. Compare key trends with Europe, China and USA and see how important video is to MENA consumers
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Become part of our community and play a pivotal role in steering the industry
Get in touch about membership
By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing [email protected] or completing the Membership Request Form.
