MENA Digital Advertising spend reached $5,5B in 2022, a 20.1% increase over the previous year and adding over $900M to the market.
This year’s report, available to IAB MENA members, includes more detailed breakdowns and regional granularity, including for the first time estimates on the size of programmatic buy types and social video.
WHY JOIN IAB MENA?
As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.
Our members play a pivotal role in steering the industry in an effort to nurture the digital advertising community, accelerate knowledge sharing and establish accountability standards that cultivate trust and credibility among the broader range of the ecosystem, from measurement, adtech, specialist businesses and even advertisers.
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By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing m[email protected] or completing the Membership Request Form.