NEWS Archives - IAB MENA https://iabmena.com/tag/news/ Not-for-profit industry body for digital media and data-driven advertising Fri, 17 Jul 2026 16:04:50 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://iabmena.com/wp-content/uploads/2021/07/cropped-IAB_MENA_logos_square_2.001-e1670443650261-32x32.png NEWS Archives - IAB MENA https://iabmena.com/tag/news/ 32 32 2025 MENA DIGITAL ADSPEND https://iabmena.com/2026-2025-mena-digital-adspend/ Mon, 08 Jun 2026 10:26:37 +0000 https://iabmena.com/?p=24508 The post 2025 MENA DIGITAL ADSPEND appeared first on IAB MENA.

]]> CTV & OEM Capabilities in MENA https://iabmena.com/ctv-capabilities-in-mena/ Fri, 15 May 2026 13:47:16 +0000 https://iabmena.com/?p=24490 The post CTV & OEM Capabilities in MENA appeared first on IAB MENA.

]]> Capability Map of RETAIL MEDIA Networks https://iabmena.com/capability-map-of-retail-media-networks/ Sat, 17 Jan 2026 06:50:10 +0000 https://iabmena.com/?p=23950 The post Capability Map of RETAIL MEDIA Networks appeared first on IAB MENA.

]]> CTV Capabilities (interactive) https://iabmena.com/ctv-capabilities-interactive/ Fri, 17 Jul 2026 15:40:14 +0000 https://iabmena.com/?p=24639   Connected TV MENA CTV & OEM Capabilities A ready-reckoner comparing the advertising capabilities of CTV platforms and OEM partners across MENA — covering buy types, ad placements and targeting capabilities for AVOD, Advanced TV, Hybrid, FAST and SVOD apps, plus smart TV manufacturer (OEM) inventory. Platforms/Apps OEM Partners All categories Ad placement Targeting capability […]

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]]> pDOOH Availability & Capabilities https://iabmena.com/pdooh-availability-capabilities/ Wed, 15 Jul 2026 14:03:31 +0000 https://iabmena.com/?p=24624 The post pDOOH Availability & Capabilities appeared first on IAB MENA.

]]> pDOOH Capabilities (interactive) https://iabmena.com/pdooh-capabilities-interactive/ Fri, 10 Jul 2026 14:41:51 +0000 https://iabmena.com/?p=24569   Programmatic Out-of-Home MENA pDOOH Capabilities DOOH is growing rapidly across the MENA region, while programmatically enabled screens are increasingly available to advertisers. Here, we look at the programmatically available inventory in the UAE, providing a listing of relevant DSPs, SSPs and measurement options. Media owners All environments Size All Large Small Reset filters Buy […]

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]]> pDOOH USE CASES & BENEFITS IN MENA https://iabmena.com/pdooh-use-cases-benefits-in-mena/ Wed, 07 Jan 2026 02:30:26 +0000 https://iabmena.com/?p=23896 The post pDOOH USE CASES & BENEFITS IN MENA appeared first on IAB MENA.

]]> 2024: MENA DIGITAL ADSPEND – DOOH https://iabmena.com/2024-digital-adspend-dooh/ Wed, 19 Nov 2025 11:27:06 +0000 https://iabmena.com/?p=23664 The post 2024: MENA DIGITAL ADSPEND – DOOH appeared first on IAB MENA.

]]> 2024: DIGITAL ADSPEND – Export https://iabmena.com/adspend-estimates-export/ Mon, 17 Nov 2025 11:00:01 +0000 https://iabmena.com/?p=23644 The post 2024: DIGITAL ADSPEND – Export appeared first on IAB MENA.

]]> 2024: DIGITAL ADSPEND – Programmatic https://iabmena.com/2024-digital-adspend-programmatic/ Tue, 17 Feb 2026 12:59:40 +0000 https://iabmena.com/?p=24334 The post 2024: DIGITAL ADSPEND – Programmatic appeared first on IAB MENA.

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