DOOH is growing rapidly across the MENA region, while programmatically enabled screens (pDOOH) are increasingly available to advertisers. This ready-reckoner, created by the IAB MENA DOOH Taskforce compares the programmatic capabilities of 6 media owners operating programmatic digital out of home inventory in the UAE, covering deal types, targeting and measurement options available in-market. The selection for inclusion is based on the knowledge of the task force on which media owners have live programmatic inventory available within UAE and does not constitute a recommendation of support, nor was payment made for inclusion. 

PDF is available for Download

or head to our interactive version allowing you to filter by:

• Media Owner
• Environment
• SSP
• DSP
• Targeting options

Thanks to the IAB MENA taskforce for creating these resources

Other pDOOH Resources