This webinar will explore the latest insights into the MENA Connected TV market, including IAB MENA’s CTV Ecoscape, market landscape, and advertising spend estimates. We’ll examine how the ecosystem is evolving, the roles of broadcasters, streaming platforms, device manufacturers, technology providers, and measurement partners, and where the greatest opportunities for growth lie. The session will […]

The UAE has become one of the region’s most connected and streaming-led video markets, where audiences move seamlessly between subscription streaming services, video platforms, live television, and broadcaster streaming environments. Platform choice is increasingly driven by convenience, premium content, and social discovery, creating new opportunities—and new challenges—for advertisers and media owners. This webinar will explore […]

Saudi Arabia is one of the fastest-evolving video markets in the region, where streaming growth, live television, social platforms, and regional content continue to shape how audiences consume video. While new platforms are transforming viewing habits, live TV remains central for sports, news, and cultural moments, creating a unique hybrid ecosystem unlike many global markets. […]

This webinar will explore how brands, agencies, publishers, and technology partners can unlock the full potential of CTV by balancing reach and frequency, measuring performance across the full marketing funnel, and maximising the premium attention and engagement that CTV environments deliver. The discussion will also examine how innovation, evolving adtech infrastructure, and greater transparency are […]

Join industry leaders from across the creator ecosystem for a morning of insights, discussion, and networking focused on the next chapter of creator marketing. From the creator economy's growing role in integrated marketing strategies to measurement, trust, governance, and the rise of podcasting, the event brings together brands, agencies, platforms, and creators to share perspectives, case studies, and practical learnings shaping the future of the industry.

AI is becoming the operating system for the advertising industry. From the way consumers discover brands to how campaigns are planned, bought, measured and optimised, artificial intelligence is reshaping every part of the media ecosystem. Publishers are redefining their business models, agencies are reinventing their value proposition, creators are influencing AI-driven discovery, and entirely new […]

IAB MENA is partnering with ExchangeWire to  bring the ATS experience to Dubai on the week of November 23rd 2026, recognising the region’s growing influence within the evolving media and marketing landscape.