We are the world’s largest media agency network with more than 13,000 people working in over 100 countries. A people-obsessed, outcomes-focused business that applies evidence and data-driven insights, combining empathy and inclusion, to drive performance and growth. 

Our ambition is to make Better decisions, faster for our clients and our people by combining innovation, creativity, empathy and evidence. Decisions that result in better business outcomes and are enabled by our superior set of integrated capabilities; operated by the industry’s best talent and delivered at scale through a globally consistent, yet flexible, process and platform.

OMD scored a total of 38 wins for agencies across the global network, including 1 Grand Prix, 5 Gold, 10 Silver and 22 Bronze awards.

OMD is evolving the definition of Brand Safety to become Brand Responsibility: a comprehensive approach to the impact of media investment that helps brands to understand and improve how well their values and commitments match their media activity, and helps drive those commitments through the advertising marketplace.