This webinar will explore how brands, agencies, publishers, and technology partners can unlock the full potential of CTV by balancing reach and frequency, measuring performance across the full marketing funnel, and maximising the premium attention and engagement that CTV environments deliver. The discussion will also examine how innovation, evolving adtech infrastructure, and greater transparency are […]

Join industry leaders from across the creator ecosystem for a morning of insights, discussion, and networking focused on the next chapter of creator marketing. From the creator economy’s growing role in integrated marketing strategies to measurement, trust, governance, and the rise of podcasting, the event brings together brands, agencies, platforms, and creators to share perspectives, case studies, and practical learnings shaping the future of the industry.

AI is becoming the operating system for the advertising industry. From the way consumers discover brands to how campaigns are planned, bought, measured and optimised, artificial intelligence is reshaping every part of the media ecosystem. Publishers are redefining their business models, agencies are reinventing their value proposition, creators are influencing AI-driven discovery, and entirely new […]

IAB MENA is partnering with ExchangeWire to  bring the ATS experience to Dubai on the week of November 23rd 2026, recognising the region’s growing influence within the evolving media and marketing landscape.