Our Speakers
Speakers
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Ian ManningExecutive Director, IAB MENA
Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
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Dr. Daniel KnappChief Economist, IAB Europe
Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.
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Rayan KarakiDirector Partners & Platforms, Google
Rayan Karaky is currently Leading the Partnerships, Product and platform teams at Google – MENA, He was recruited to help Google better understand and navigate the agency world in MENA and revolutionize the Google-Agency working model, from relationships to commercial to joint business planning.
Rayan started his career in 2001 in Media Planning and buying at Starcom MediaVest Group, the largest media agency in MENA. Later Rayan went on to become the Chief Digital Officer of MENA and Emerging Markets at Starcom MediaVest Group catapulting the digital division from a #6 ranking to #1 in the region. He drove the advancement of digital growth, competency, integration and innovation within the SMG Global Network and specifically across SMG’s Emerging Markets.