2022 MENA Programmatic Insights Survey Results

Date

May 25 2022
Expired!

Time

GST
4:00 pm - 5:00 pm

Location

Watch On-Demand

Cost

Free
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Event Overview

Join us to see the results of the recent MENA Programmatic Insights Survey, conducted by the IAB.

Conducted over the course of February and March 2022, the Programmatic Insights Survey is aiming at increasing the understanding of how those in the programmatic industry see the market in terms of investment trends, opportunities/barriers to growth, and to get a view of the relative importance of different factors on operational decisions.

Respondents were programmatic players responsible for the MENA region from advertisers, agencies, specialists, tech platforms and measurement companies. This first of its kind deep dive into the programmatic market in MENA reveals the opportunities and challenges of this market providing useful information for both sell-side and buy-side players in developing business strategies for the future.

The results presentation will include speakers from the IAB working groups. These groups consisted of over 20 experts representing 15 member companies, ensuring a balanced and widely useful survey.

Agenda

Hourly Schedule

Wednesday 25 May 2022

16:00
Introduction & Background
Speakers:
Ian Manning
16:15
Programmatic Investment Insights
Speakers:
Jocelyn Le Trionnaire
16:30
Operational Setup Insights
Speakers:
Julien Cavailles
16:45
Drivers & Barriers
Speakers:
Achrafe Mami
16:55
Next Steps
Speakers:
Ian Manning
17:00
Closing Remarks and Q&A
Ian Manning
Ian Manning
Executive Director, IAB MENA
Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Jocelyn Le Trionnaire
Jocelyn Le Trionnaire
Digital Director, Havas Middle East
Julien Cavailles
Julien Cavailles
Deputy MD MEA, Teads
Achrafe Mami
Achrafe Mami
Advertising Account Manager, Amazon Ads

Our Speakers

Speakers

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