The Growth Series brings together leaders from brands, agencies, publishers, and technology platforms to share real perspectives on the growth opportunities in the MENA region.
With a mix of talks, original research, and expert conversations, the Growth Series webinars provide an interesting perspective of the region today, covering topics such as:
A core challenge for marketers is to understand and relate to consumers, getting close to their thoughts, decisions and beliefs. Doing this through relevant voices such as podcasts or creators alongside direct messaging are burgeoning growth areas all leading to new rules of engagement, personalisation opportunities and measurement challenges.
Although OOH is significant in MENA, DOOH is growing, pDOOH is still nascent. A recent IAB Report suggested programmatic DOOH was as little as $2,5-$3M in 2024. In this panel we discuss the structure of the industry, adoption of programmatic, innovation and measurement challenges.
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By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
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