Interactive: pDOOH Capabilities

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MENA pDOOH Capabilities
Programmatic Out-of-Home

MENA pDOOH Capabilities

DOOH is growing rapidly across the MENA region, while programmatically enabled screens are increasingly available to advertisers. Here, we look at the programmatically available inventory in the UAE, providing a listing of relevant DSPs, SSPs and measurement options.

Size
Buy Type

Only includes media owners with programmatic inventory. DSP, SSP, targeting and deal type filters apply to programmatic listings only, and appear once "Programmatic" is selected above.

Media Owner Environment Size Buy Type Screens Deal Types

Country: UAE. Each media owner's screens are split into two inventory pools: non-programmatic (traditional DOOH, sold via direct deals) and programmatically available (pDOOH, tradable via Open/PG/PMP deal types). "Networked" indicates whether that pool is traded as part of a network. Screen counts and capabilities are self-reported by each media owner. Click any row for full details.

Other pDOOH Resources

pDOOH ECOscape pDOOH Use Cases Guide to pDOOH

Disclaimer

IAB MENA assumes no responsibility or liability for any errors or omissions in the content of this document. The information contained is provided on an "as is" basis with no guarantees of completeness, accuracy, usefulness or timeliness.

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