2024 MENA Digital Adspend

Date

Jun 12 2025

Time

GST
9:00 am - 12:00 pm

Location

In-person

Cost

Free
  • AUDIENCE:

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Event Overview

We look forward to welcoming you at the 2025 IAB MENA Digital Adspend event where we will unveil the results of the 2024 Adspend Study and provide a view on trends.

Don’t miss out on this unique opportunity to network with leaders in the industry and be among the first to get a glimpse of the results of the study.

This year, we aim to introduce new insights, including a deep dive into Programmatic, an analysis of the scale of export-related advertising spend, and a look at MENA ad spend in relation to both GDP and per capita metrics. As is previous years, we will also contextualize the results by showing the comparative position of European markets.

Experience firsthand stakeholder reactions and engage in discussions about the newly revealed results for 2024. This in-person, members-only event promises not only valuable insights but also ample networking opportunities. We can’t wait to welcome you!

Agenda

Hourly Schedule

Thursday 12 June 2025

09:00
Registration
Registration starts. Tea, coffee and pastries will be available until the opening of the event.
09:50
Welcome & Introduction
Speakers:
Ian Manning
09:55
IAB MENA Chairman's Address
Speakers:
Michel Malkoun
10:00
Keynote: 2024 Digital Adspend Release & Trends
The IAB MENA will take you through the results of the full-year 2024 Adspend report for the region with more details and exclusive content, only available at the event.
Speakers:
Dr. Daniel Knapp
10:40
Panel Reaction & Discussion
Hear reaction and commentary from industry representatives on how the results impact their businesses
11:10
Closing Remarks and Q&A
11:15
Post Presentation Networking
Join us after the formal presentation for an enjoyable gathering where you can savour a light snack, coffee, tea and juices and have the chance to connect on a private level with our Board of Directors, fellow members, and continue the discussion on the just disclosed results.
Ian Manning
Ian Manning
Executive Director, IAB MENA
Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Michel Malkoun
Michel Malkoun
Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).
Dr. Daniel Knapp
Dr. Daniel Knapp
Chief Economist, IAB Europe
Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.

Our Speakers

Speakers

  • Ian Manning
    Ian Manning Executive Director, IAB MENA
    Ian Manning
    Ian Manning
    Executive Director, IAB MENA

    Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

  • Michel Malkoun
    Michel Malkoun Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
    Michel Malkoun
    Michel Malkoun
    Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group

    Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).

  • Dr. Daniel Knapp
    Dr. Daniel Knapp Chief Economist, IAB Europe
    Dr. Daniel Knapp
    Dr. Daniel Knapp
    Chief Economist, IAB Europe

    Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.

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