2025 Growth Summit

Date

Apr 10 2025

Time

GST
9:00 am - 7:00 pm

Location

In-person

Cost

Free
  • AUDIENCE:

    Members
REGISTRATION NOT OPEN YET
BECOME A MEMBER

Event Overview

We are thrilled to invite you to the inaugural 2025 IAB MENA Growth Summit, an exclusive in-person, members-only event designed to celebrate our collective achievements and chart the course for the year ahead.

This summit offers a unique platform to gain valuable insights into industry trends, hear from thought leaders, and engage in meaningful networking with the region’s top professionals. Be among the first to explore the latest findings on MENA Adspend Evolution.

Don’t miss this unparalleled opportunity to connect, learn, and lead in shaping the future of our industry.

We look forward to welcoming you to an event full of inspiration, collaboration, and innovation!

Please note that the agenda below is subject to change.

Agenda

Hourly Schedule

Thursday 10 April 2025

09:00
Registration
Registration starts. Tea, coffee and pastries will be available until the opening of the event.
10:00
Welcome & Introduction
10:15
Adspend Evolution
MENA Adspend: What’s happening and why?
11:00
CTV
Is CTV is the future of TV advertising or simply an useful addition?
12:00
Gaming
We are all gamers!
13:00
Lunch & Networking
14:00
Retail Media
The state of Retail Media in MENA
15:00
Audio
The answer to the attention deficit… Podcasts and streaming
16:00
pDOOH
Can pDOOH and DOOH dominate OOH in MENA?
17:00
End-of-day Networking
Join us after the sessions for an enjoyable gathering where you can savour canapés, drinks and juices and have the chance to connect on a private level with our Board of Directors, fellow members, and continue the discussions.

Our Speakers

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