2025 MENA Digital Adspend

Name: 2025 MENA Digital Adspend
Start: 2026-06-08T13:00:00+04:00
End: 2026-06-08T16:00:00+04:00
Location: In-person

Date

Jun 08 2026

Time

GST

9:00 am - 12:00 pm

Location

In-person

Cost

Free

Event Overview

We look forward to welcoming you at the 2026 IAB MENA Digital Adspend event where we will unveil the results of the 2025 Adspend Study and provide a view on trends.

Don’t miss out on this unique opportunity to network with leaders in the industry and be among the first to get a glimpse of the results of the study.

This year, we aim to introduce new insights, including a perspective on Retail Media, CTV and pDOOH amongst other things. As is previous years, we will also contextualise the results by showing the comparative position of European markets.

Experience firsthand stakeholder reactions and engage in discussions about the newly revealed results for 2025. This in-person, members-only event promises not only valuable insights but also ample networking opportunities. We can’t wait to welcome you!

Agenda

Hourly Schedule

TBC - June 2026

09:00
Registration
Registration starts. Tea, coffee and pastries will be available until the opening of the event.

10:00
Welcome & Introduction

Speakers: Ian Manning, Nisrine Ghazal

10:15
Economic Context
TBC

10:45
Keynote: 2025 Digital Adspend Release & Trends
IAB MENA will take you through the results of the full-year 2024 Adspend report for the region with more details and exclusive content, only available at the event.
Speakers: Dr. Daniel Knapp

11:30
Panel Reaction & Discussion
Hear reaction and commentary from industry representatives on how the results impact their businesses

12:00
Casual networking

Ian Manning

Executive Director, IAB MENA

Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

Nisrine Ghazal

Chief Business Officer, Rotana Media Services

Nisrine is a multi-award-winning business leader with over 20 years of experience in sales, marketing, media, management, and content (production, acquisition & distribution) in MENA region and has worked in leadership positions for some of the region’s leading brands. She has turned around under-performing companies by evaluating their value proposition, their marketing and branding efforts and their go-to-market strategies and has worked on launching, relaunching, branding, rebranding and repositioning some of the regions most loved brands, delivering outstanding results in record timings.

Dr. Daniel Knapp

Chief Economist, IAB Europe

Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.

Our Speakers

Speakers

Dr. Daniel Knapp Chief Economist, IAB Europe

Dr. Daniel Knapp

Chief Economist, IAB Europe

Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.
Ian Manning Executive Director, IAB MENA

Ian Manning

Executive Director, IAB MENA

Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

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