Growth Series Webinar: Creators, Podcast & Messaging

Date

Apr 13 2026

Time

1:00 pm - 2:00 pm
  • AUDIENCE

    Members & Non Members

Event Overview

Following a successful Growth Summit in 2025, for 2026, we will be hosting a 2026 Growth Series of webinars between 13-17 April.  A set of thought provoking online webinars covering a range of topics covering 3 of the main  themes for 2026:

  1. Getting Closer to Consumers
  2. Ecosystem Health
  3. Streaming & AV Revolution

Each session, led by moderators from across our membership will aim to have 30-40 minutes of discussion and will be recorded for those that cannot attend live.

Agenda

Hourly Schedule

Growth Series

13:00 - 14:00
Creators, Podcast & Messaging
One of the core challenges for marketers is to understand and relate to consumers, getting close to their thoughts, decisions and beliefs. Connecting through relevant voices such as podcasts and creators alongside messaging are burgeoning growth areas all leading to new rules of engagement, personalisation opportunities and measurement challenges.
Speakers:
George Odeimi, Konstantin von Wedel, Lemya Soltani, Yasmine Sewilam
George Odeimi
George Odeimi
Vertical Head, Snap
Seasoned professional in the digital marketing and social media landscape, currently serving as the Head of Luxury, Beauty, CPG, Tech, Auto and Finance for Snap Inc. in the Middle East and North Africa (MENA) region. In his role at Snap MENA, Georges is a key thought leader on digital trends and platform innovation. He specializes in helping brands maximize their engagement and return on investment (ROI) by leveraging Snapchat’s unique ecosystem leveraging unique insights into consumer behavior during major regional events, such as Ramadan. With a deep understanding of the MENA market, Georges provides strategic guidance to businesses looking to navigate the evolving digital landscape and connect authentically with audiences through innovative technology and creative social solutions.
Konstantin von Wedel
Konstantin von Wedel
Chief Strategy Officer - Platformance
Konstantin is Strategy Director at Platformance, a local AdTech player in MENA, where he leads strategy, shapes compelling narratives for Platformance and its sister ventures, and supports commercial teams in driving better brand outcomes and business growth. With 8+ years of programmatic and advertising experience across DACH, SEA, and MENA, he has helped clients run effective media campaigns from strategy to execution.
Lemya Soltani
Lemya Soltani
Chief Commercial Officer - Next Audio
Lemya Soltani is CCO and Co-Founder of Next Audio, leading global podcast advertising growth. She advises brands and agencies on audio advertising strategies including always-on, dynamic targeting & creative, host-read sponsorships and branded content across international markets
Yasmine Sewilam
Creative Product Marketing - TikTok

Our Speakers

Speakers

  • Lemya Soltani
    Lemya Soltani
    Chief Commercial Officer - Next Audio

    Lemya Soltani is CCO and Co-Founder of Next Audio, leading global podcast advertising growth. She advises brands and agencies on audio advertising strategies including always-on, dynamic targeting & creative, host-read sponsorships and branded content across international markets

  • Konstantin von Wedel
    Konstantin von Wedel
    Chief Strategy Officer - Platformance

    Konstantin is Strategy Director at Platformance, a local AdTech player in MENA, where he leads strategy, shapes compelling narratives for Platformance and its sister ventures, and supports commercial teams in driving better brand outcomes and business growth. With 8+ years of programmatic and advertising experience across DACH, SEA, and MENA, he has helped clients run effective media campaigns from strategy to execution.

  • Yasmine Sewilam
    Creative Product Marketing - TikTok
  • George Odeimi
    George Odeimi
    Vertical Head, Snap

    Seasoned professional in the digital marketing and social media landscape, currently serving as the Head of Luxury, Beauty, CPG, Tech, Auto and Finance for Snap Inc. in the Middle East and North Africa (MENA) region.
    In his role at Snap MENA, Georges is a key thought leader on digital trends and platform innovation. He specializes in helping brands maximize their engagement and return on investment (ROI) by leveraging Snapchat’s unique ecosystem leveraging unique insights into consumer behavior during major regional events, such as Ramadan.
    With a deep understanding of the MENA market, Georges provides strategic guidance to businesses looking to navigate the evolving digital landscape and connect authentically with audiences through innovative technology and creative social solutions.

Leave a Reply

0
0
image
https://iabmena.com/wp-content/themes/hazel/
https://iabmena.com/
#d8d8d8
style1
paged
Loading posts...
/site/iabmena/site/
#
on
none
loading
#
Sort Gallery
on
yes
yes
off
on
off