IAB MENA General Assembly 2025

Date

Feb 18 2025
Expired!

Time

GST
9:00 am - 12:00 pm

Location

In-person

Cost

Free
  • AUDIENCE

    Members
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Event Overview

Members are cordially invited to attend the forthcoming IAB MENA Annual Ordinary General Assembly Meeting, an in-person event reserved for member companies only.

It’s a unique opportunity to reflect on the achievements of 2024-2025, contribute to shaping plans for the year ahead, and engage in meaningful networking with industry peers.

Please note that while everyone is welcome to attend the General Assembly, only the Lead | Head | CEO of the member company or designated key contact listed on the Membership Application Form is eligible to vote.

If the eligible representative is unable to attend, they may appoint another representative to attend and vote on their behalf. The appointment must be made by the Lead | Head | CEO by completing the online Nomination of Authorized Representative form before 12:00pm on February 14, 2025.

For more information visit the General Assembly Documentation Hub.

Agenda

Hourly Schedule

Wednesday 18 February 2025

09:00
Registration & Networking
Registration starts. Tea, coffee and pastries will be available until the opening of the event.
10:00
Call Meeting to Order & Confirmation of Quorum
10:02
Approval of the Agenda
10:05
Chairperson Welcome
The IAB MENA Chairperson will provide insights, updates, and reflections on key matters relevant to the association.
Speakers:
Michel Malkoun
10:10
2024 Highlights & 2025 Plans
Review highlights of 2024, discuss task force participation and outline plans for the upcoming year. Attendees will also discover how they can actively engage in task forces, fostering opportunities to contribute to the association’s goals and initiatives.
Speakers:
Ian Manning
10:45
Membership & Financial Governance
The IAB MENA management update will cover several important areas. Matters requiring a vote will be addressed, providing members with an opportunity to vote on key decisions and voice any objections. A membership overview will be presented, offering insights into the association's membership base, demographics, and growth trends. A financial overview will highlight the association’s financial performance and any significant developments. Lastly, the appointment of Auditors for the Association will be discussed.
Speakers:
Ian Manning
11:00
Member Engagement
Open discussion and action oriented workshop with the attendees on key topics relating to the future impact and success of IAB MENA . Here members will be given the opportunity to share their views on the focus and future direction of IAB MENA. In addition, the Poll Results from the audience will be shared, presenting the collective opinions and preferences of the attendees, allowing for open dialogue, sharing of experiences, and the opportunity to address specific questions or concerns raised by the attendees.
11:45
Q&A & Closing Remarks
Any actions proposed by the members in attendance will be shared and discussed. Any other business will be raised and discussed.
12:00
Meeting Adjournment & Networking
Enjoy additional networking opportunities with industry peers and members of the Board of Directors while grabbing a quick bite.
Michel Malkoun
Michel Malkoun
Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).
Ian Manning
Ian Manning
Executive Director, IAB MENA
Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

Our Speakers

Speakers

  • Ian Manning
    Ian Manning Executive Director, IAB MENA
    Ian Manning
    Ian Manning
    Executive Director, IAB MENA

    Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

  • Michel Malkoun
    Michel Malkoun Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
    Michel Malkoun
    Michel Malkoun
    Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group

    Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).

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