A Million Ads, together with Attest, conducted consumer research of 300 marketers in the UK and US, which revealed that more than three-quarters of consumers are being turned-off by repetitive ads. Despite this, many brand advertisers are continuing to devise and distribute campaigns using the same creative and media buying strategies that have been annoying consumers since the 1950s.
So, what’s the alternative?
POWE OF PERSONALISATION WHITE PAPER – A MILLION ADS
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