Houda joined Havas Media Middle East in 2006. With 22 years of experience in Media and Marketing, she has invested dedication and passion in her field of expertise, proudly leading the Havas Media planning team throughout its impressive growth journey, working with some of the most renowned brands including Chanel, Puig, Coty and Kia amongst many others.
Houda moved to Dubai in 2002 to work on communications planning for several leading FMCG brands in the region such as Coca Cola, GSK and Gillette as well as luxury and fashion brands including Estee Lauder and KOJ group.
In 2019, Houda was named Managing Director and later on, CEO of Havas Media, after serving more than 13 years with the group. She is an integral and pivotal member of the management team and overseas the media operation across the region, while reinforcing the agency’s mission to unite people and brands through meaningful connections.
Representing: Havas Media