Member Showcase Series

Date

May 29 2024

Time

4:00 pm - 5:00 pm

Location

Online

Cost

Free

Event Overview

Join us as for one or more of the Member Showcase webinars, where IAB MENA members offer training opportunities aimed at providing knowledge and insights to the entire industry in bite-sized, hour-long sessions.

These sessions provide a unique opportunity to learn from others across a range of different topics.

The provided schedule is tentative and subject to change. Please bookmark this page to stay updated and check regularly for changes.

If your company is an IAB MENA member and you would like to be considered to present, contact us at [email protected].

Agenda

Hourly Schedule

April 29, 2024: Changing Values of Gen Z in the Middle East, Havas Middle East

16:00
Welcome & Introduction

16:10
Keynote: Changing Values of Gen Z in the Middle East
Explore the themes influencing the Middle East youth's perception of brands today.
Speakers: Havas Middle East

16:45
Discussions and Q&A

17:00
Wrap and Close

May 29, 2024: Speak Data to Me: Crafting Compelling Communication, GroupM

16:00
Welcome & Introduction

16:10
Keynote: Introduction to AI
Learn techniques to make your data heavy presentations appealing, engaging and memorable
Speakers: GroupM

16:45
Discussions and Q&A

17:00
Wrap & Close

June 12, 2024: The Availability Game in Ecommerce Optimization

16:00
Welcome & Introduction

16:10
Keynote: The Availability Game in Ecommerce Optimization
A case study with a local CPG player showing how optimizing availability led to breakthrough performance on 2 marketplaces
Speakers: mFilterIt

16:45
Discussions and Q&A

17:00
Wrap & Close

June 26, 2024: Media Essentials: MENA's Media Marketplace, Aleph

16:00
Welcome & Introduction

16:10
Keynote: Media Essentials: MENA's Media Marketplace
Learn more about MENA's media markets, including media consumption, online and offline experiences.
Speakers: Aleph

16:45
Discussions and Q&A

17:00
Wrap & Close

July 10, 2024: Unlocking Growth: A Data-Driven Multi-Channel Approach, Digital Tree Holdings



Master data & craft winning strategies across Digital Marketing, CRM & Sales
Speakers: Digital Tree Holdings

July 31, 2024: Leveraging AI for Content Creation, Augustus Media



Learn how AI is revolutionising software industry for Apps and Advertising
Speakers: Agustus Media

AUG 2024: Digital Media 101, Omnicom Media Group



An intro to Search, Social, Programmatic Advertising and Media Measurement
Speakers: Omnicom Media Group

SEP 2024: eCommerce in MENA, Publicis Media Groupe



eCommerce (landscape and evolution, content)
Speakers: Publicis Media

OCT 2024: Identity Solutions, The Trade Desk



Explore identity solutions for a cookieless and privacy first future
Speakers: The Trade Desk

Havas Middle East

<img src="http://iabmena.com/wp-content/uploads/2021/07/‎Havas_MemberDirectory_Logo_400x300_WhiteBackground.‎001.jpeg" alt="Havas Middle East">

Havas Middle East

To read more about the member and its field of activities, please click on the arrow above.

<img src="http://iabmena.com/wp-content/uploads/2021/07/GroupM_Logo_400x300_white_jpg.020.jpeg" alt="GroupM">

GroupM

To read more about the member and its field of activities, please click on the arrow above.

<img src="http://iabmena.com/wp-content/uploads/2021/07/‎mFilterIt_MemberDirectory_Logo_400x300_WhiteBackground.‎001-1.jpeg" alt="mFilterIt">

mFilterIt

To read more about the member and its field of activities, please click on the arrow above.

<img src="http://iabmena.com/wp-content/uploads/2021/07/Aleph_ConnectAds_MemberDirectory_Logo_400x300_WhiteBackground.001.jpeg" alt="Aleph">

Aleph

To read more about the member and its field of activities, please click on the arrow above.

Digital Tree Holdings

<img src="http://iabmena.com/wp-content/uploads/2021/07/DigitalTreeHoldings_logo_color-e1705684659178.png" alt="Digital Tree Holdings">

Digital Tree Holdings

To read more about the member and its field of activities, please click on the arrow above.

<img src="http://iabmena.com/wp-content/uploads/2021/07/Augustus_MemberDirectory_Logo_400x300_WhiteBackground.007.jpeg" alt="Agustus Media">

Agustus Media

To read more about the member and its field of activities, please click on the arrow above.

Omnicom Media Group

<img src="http://iabmena.com/wp-content/uploads/2021/07/OMG_MemberDirectory_Logo_400x300_WhiteBackground.001-1.jpeg" alt="Omnicom Media Group">

Omnicom Media Group

To read more about the member and its field of activities, please click on the arrow above.

<img src="http://iabmena.com/wp-content/uploads/2021/07/PublicisMedia_MemberDirectory_Logo_400x300_WhiteBackground.001.jpeg" alt="Publicis Media">

Publicis Media

To read more about the member and its field of activities, please click on the arrow above.

<img src="http://iabmena.com/wp-content/uploads/2021/07/‎TheTradeDesk_MemberDirectory_Logo_400x300_WhiteBackground.‎001.jpeg" alt="The Trade Desk">

The Trade Desk

To read more about the member and its field of activities, please click on the arrow above.

Our Speakers

Speakers

Agustus Media

Agustus Media

To read more about the member and its field of activities, please click on the arrow above.
mFilterIt

mFilterIt

To read more about the member and its field of activities, please click on the arrow above.
Omnicom Media Group

Omnicom Media Group

To read more about the member and its field of activities, please click on the arrow above.
Publicis Media

Publicis Media

To read more about the member and its field of activities, please click on the arrow above.
The Trade Desk

The Trade Desk

To read more about the member and its field of activities, please click on the arrow above.
Havas Middle East

Havas Middle East

To read more about the member and its field of activities, please click on the arrow above.
Digital Tree Holdings

Digital Tree Holdings

To read more about the member and its field of activities, please click on the arrow above.
GroupM

GroupM

To read more about the member and its field of activities, please click on the arrow above.
Aleph

Aleph

To read more about the member and its field of activities, please click on the arrow above.

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