2024 Member MasterClass Series

Name: 2024 Member MasterClass Series
Start: 2024-11-27
End: 2024-11-27
Location: Online

Date

Nov 27 2024

Time

4:00 pm - 5:00 pm

Location

Online

Cost

Free

Event Overview

Join us as for one or more of the Member MasterClasses webinars, where IAB MENA members offer training opportunities aimed at providing knowledge and insights to the entire industry in bite-sized, hour-long sessions.

These sessions provide a unique opportunity to learn from others across a range of different topics.

The provided schedule is tentative and subject to change. Please bookmark this page to stay updated and check regularly for changes.

If your company is an IAB MENA member and you would like to be considered to present, contact us at [email protected].

Agenda

Hourly Schedule

January 29, 2025: Digital Out-Of-Home, StackAdapt



The Digital Out-of-Home Channel Certification Course will provide you with the knowledge needed to run effective DOOH campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of DOOH ads, DOOH’s role in the marketing funnel, and how to leverage DOOH as part of a multi-channel strategy.
Speakers: StackAdapt

January 15, 2025: KSA TAMS Impact on Digital Video Planning, Archers



The recent advancements in TV Audience Measurement Systems (TAMS) are revolutionizing video planning by providing robust and reliable panel data for linear TV. This shift not only enhances insights for traditional broadcasting but also has significant implications for digital video planning worldwide. Join this masterclass to explore how TAMs is shaping the future of media planning across platforms, with special reference to KSA TAM recent launch.
Speakers: Archers

November 27, 2024: Future of Search, UM MENAT



Mastering the Future of Search: Exploring trends and technologies shaping how brands connect with consumers through search and how this will change in the future, including AI, social search, and personalised experiences.
Speakers: UM MENAT

November 13, 2024: Mastering Advanced Search Strategies with SA360, Omnicom Media Group



Covering all details on SA360 bid strategies. Going into depth on the advanced techniques required to best execute your campaigns utilizing Google's most advanced Search platform.
Speakers: Omnicom Media Group

October 30, 2024: All Eyes on Attention, Tailwind/TDG & Integral Ad Science



Attention is the most discussed yet still widely complex topics in media. Understand what it entails, how it affects brand and performance metrics and how brands use it to stay on top.
Speakers: Think Digital | Tailwind & Integral Ad Science

October 16, 2024: The Small Businesses Opportunity, Netizency



Small Businesses are a big economy, they represent more than half of GDP; yet agencies cannot work with them. This presentation will share our findings on the needs of small businesses, the size of the market, the barriers for agencies in work with them, and workarounds Small Businesses Advertising.
Speakers: Netizency

August 14, 2024: Implementing Gemini AI in Your Workflow, Chain Reaction



Quick and easy way to deploy Gemini AI solutions via Google Tag Manager, adding new features and functionalities to your websites and applications.
Speakers: Chain Reaction Middle East

July 10, 2024: Unlocking Growth: A Data-Driven Multi-Channel Approach, Digital Tree Holdings



Master data & craft winning strategies across Digital Marketing, CRM & Sales
Speakers: Digital Tree Holdings

June 26, 2024: Media Essentials: MENA's Media Marketplace, Aleph



Learn more about MENA's media markets, including media consumption, online and offline experiences.
Speakers: Aleph

May 29, 2024: Speak Data to Me: Crafting Compelling Communication, GroupM



Learn techniques to make your data heavy presentations appealing, engaging and memorable
Speakers: GroupM