IAB MENA is driven by the work and dedication of its member companies to grow and improve the digital advertising industry. Members make it happen!
The committees and task forces offer our members regular opportunities to come together with other leading members of the industry to network, share ideas, collaborate on challenges, and tackle big industry issues.
The IAB MENA Board is elected by the members at the General Assembly for two-year term. The three main interest groups, agencies, publishers | media houses and tech | research companies, are equally represented on the board. By bringing together members from the three key interest groups within the marketplace, the Board of Directors provides a forum to debate key issues, find shared solutions and make sure the industry is leading the industry. The Board of Directors seats are currently capped at 15 companies, 5 of each interest group and the seat is free and open to members holding a general membership. The Board of Directors meet every 6-8 weeks.
IAB Committees have been created by the Board of Director to help drive the industry forward and implement the initiatives of the Association by leading on the majority of the Association’s key initiatives and provide collective voice to shape, educate and encourage the growth of the digital industry in the region in a sustainable manner. Participants help to shape the IAB’s initiatives and overall strategy within each of these areas: Ecosystem & Channel Development, People Development & DEI, Research & Measurement, Strategic Planning & Membership and Governance. The committees are capped at 10 companies among those represented on the Board of Directors. The frequency of their meetings varies with an average of every 4-6 weeks.
The Task Forces bring industry experts together to collaborate on and execute the projects and initiatives aiming at implementing the approved by the IAB MENA Board committees’ strategic orientation. Open to all members, these groups are free to attend. The frequency of their meetings varies from one task force to another based on the task force internal regulations.
To become the authority in setting up the standards of measurement, research and attribution for the industry to the benefit of industry growth, trust and sustainability.
Support the growth of a robust and diversified digital ecosystem through identifying and developing relationships and insights.
Lead and oversee the people related development strategies such as Learning programmes and Diversity, Equality & Inclusion initiatives.
Lead the development of memberships, revenue generation activities and both external and member marketing and communications.
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Get in touch about membership
By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing m[email protected] or completing the Membership Request Form.