2021 MENA Digital Adspend

Date

Jun 16 2022
Expired!

Time

GST
1:00 pm - 2:00 pm

Location

Watch On-Demand

Cost

Free
  • AUDIENCE:

    Members, Non-Members

Event Overview

For the second consecutive year, the IAB conducted the annual Digital Adspend Study across MENA aiming to build on the successful ad market sizing for 2020 that sized the MENA Digital Adspend at $3.6B.

This year’s survey focussed on increasing the level of detail by including more participants, sub-regional splits, year-over-year growth rates, social, video and programmatic breakouts and identifying spending via third parties vs direct.

During this one hour online event, the IAB will unveil the results. Join us to be one of the first to discover the size of the 2021 MENA Digital market and more.

Agenda

Hourly Schedule

Thursday 16 June 2022

13:00
Welcome & Introduction
Speakers:
Ian Manning
13:10
2021 Digital Adspend & Trends
Speakers:
Dr. Daniel Knapp
13:30
2021 Digital Adspend Comparison between the MENA and EU Markets
Speakers:
Dr. Daniel Knapp
13:40
2022 Digital Adspend Trends & Expectations
Speakers:
Rayan Karaki
13:50
Closing Remarks and Q&A
Speakers:
Dr. Daniel Knapp, Ian Manning, Rayan Karaki
Ian Manning
Ian Manning
Executive Director, IAB MENA
Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Dr. Daniel Knapp
Dr. Daniel Knapp
Chief Economist, IAB Europe
Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.
Rayan Karaki
Rayan Karaki
Director Partners & Platforms, Google
Rayan Karaky is currently Leading the Partnerships, Product and platform teams at Google – MENA, He was recruited to help Google better understand and navigate the agency world in MENA and revolutionize the Google-Agency working model, from relationships to commercial to joint business planning. Rayan started his career in 2001 in Media Planning and buying at Starcom MediaVest Group, the largest media agency in MENA. Later Rayan went on to become the Chief Digital Officer of MENA and Emerging Markets at Starcom MediaVest Group catapulting the digital division from a #6 ranking to #1 in the region. He drove the advancement of digital growth, competency, integration and innovation within the SMG Global Network and specifically across SMG’s Emerging Markets.

Our Speakers

Speakers

  • Rayan Karaki
    Rayan Karaki
    Director Partners & Platforms, Google

    Rayan Karaky is currently Leading the Partnerships, Product and platform teams at Google – MENA, He was recruited to help Google better understand and navigate the agency world in MENA and revolutionize the Google-Agency working model, from relationships to commercial to joint business planning.

    Rayan started his career in 2001 in Media Planning and buying at Starcom MediaVest Group, the largest media agency in MENA. Later Rayan went on to become the Chief Digital Officer of MENA and Emerging Markets at Starcom MediaVest Group catapulting the digital division from a #6 ranking to #1 in the region. He drove the advancement of digital growth, competency, integration and innovation within the SMG Global Network and specifically across SMG’s Emerging Markets.

  • Ian Manning
    Ian Manning
    Executive Director, IAB MENA

    Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

  • Dr. Daniel Knapp
    Dr. Daniel Knapp
    Chief Economist, IAB Europe

    Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.

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