2025 Member MasterClass Series

Name: 2025 Member MasterClass Series
Start: 2025-04-16
End: 2025-04-16
Location: Online

Date

Apr 16 2025

Time

4:00 pm - 5:00 pm

Location

Online

Cost

Free

Event Overview

Join us as for one or more of the Member MasterClasses webinars, where IAB MENA members offer training opportunities aimed at providing knowledge and insights to the entire industry in bite-sized, hour-long sessions.

These sessions provide a unique opportunity to learn from others across a range of different topics.

The provided schedule is tentative and subject to change. Please bookmark this page to stay updated and check regularly for changes.

If your company is an IAB MENA member and you would like to be considered to present, contact us at [email protected].

Agenda

Hourly Schedule

June 11, 2025: Unlocking the Future: How Brands Can Win in MENA’s Virtual Worlds, Ampverse



Join Charlie Baillie, CEO Ampverse Group, a prominent gaming company, as he reveals the immense growth potential in the MENA region and how brands can harness virtual platforms like Roblox, Minecraft, Fortnite, and GTA to engage the next generation. Discover amazing work being done in this space and learn strategies for creating immersive experiences that drive brand loyalty and capture the attention of today’s digital-first consumers.
Speakers: Ampverse

May 28, 2025: Role of AI in Optimization and Activation, MCN | UM MENAT



Learn more about how to optimize using products such as smart+, PMAX and others while also leveraging conversational products as Bots in engagement and activation.
Speakers: UM MENAT

May 14, 2025: Audio...Beyond Sound, Publicis Media



Audio is no longer just about sound—it's a dynamic, multi-format experience that includes video, interactivity, and immersive storytelling. With the rise of podcasts and the increasing role of digital audio in media consumption, brands and advertisers must rethink how they engage audiences. This masterclass will explore the latest regional data on podcast growth, the expanding role of audio in content strategies, and how its evolution into a hybrid format is reshaping advertising opportunities. Join us to uncover the future of audio and its impact on the media landscape.
Speakers: Publicis Media

April 30, 2025: TAM's Impact on Digital Video Planning, Archers



The recent advancements in TV Audience Measurement Systems (TAMS) are revolutionizing video planning by providing robust and reliable panel data for linear TV. This shift not only enhances insights for traditional broadcasting but also has significant implications for digital video planning worldwide. Join this masterclass to explore how TAMs is shaping the future of media planning across platforms, with special reference to KSA TAM recent launch.
Speakers: Archers

April 16, 2025: Retail Media: Be your Own Walled Garden with Retail Media, GoWit



Learn how retailers can leverage retail and commerce media strategies to grow sustainably, overcome challenges, and meet advertiser expectations for standardisation in a competitive landscape.
Speakers: GoWit

February 26, 2025: Unlocking Travel Marketing Success in MEA: Trends, Strategies, and Insights for 2025, Sojern



The Middle East continues to be a hotbed of travel opportunities, with key markets like the UAE, Saudi Arabia, and Qatar showing remarkable growth in demand. From a 38% surge in regional travel to Saudi Arabia to Qatar’s post-World Cup tourism campaigns, marketers are navigating an increasingly competitive landscape. This masterclass will delve into key MEA travel trends, explore how curation and personalised messaging can help marketers cut through the noise, and highlight strategies for navigating the complexities of modern campaigns. Discover how collaboration and data-driven insights are reshaping destination marketing to drive meaningful engagement and long-term success.
Speakers: Sojern

February 12, 2025: AI Audio Automation, AudioStack



Learn how Media, Retail and Brands use AI Audio to Transform their business, drive revenue and stay relevant in 2025.
Speakers: AudioStack