2025 Member MasterClass Series

Date

Feb 12 2025

Time

4:00 pm - 5:00 pm

Location

Online

Cost

Free
  • AUDIENCE:

    Members, Non-members
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BECOME A MEMBER

Event Overview

Join us as for one or more of the Member MasterClasses webinars, where IAB MENA members offer training opportunities aimed at providing knowledge and insights to the entire industry in bite-sized, hour-long sessions.

These sessions provide a unique opportunity to learn from others across a range of different topics.

The provided schedule is tentative and subject to change. Please bookmark this page to stay updated and check regularly for changes.

If your company is an IAB MENA member and you would like to be considered to present, contact us at [email protected].

Agenda

Hourly Schedule

April 30, 2025: TAM's Impact on Digital Video Planning, Archers

The recent advancements in TV Audience Measurement Systems (TAMS) are revolutionizing video planning by providing robust and reliable panel data for linear TV. This shift not only enhances insights for traditional broadcasting but also has significant implications for digital video planning worldwide. Join this masterclass to explore how TAMs is shaping the future of media planning across platforms, with special reference to KSA TAM recent launch.
Speakers:
Archers

February 26, 2025: Unlocking Travel Marketing Success in MEA: Trends, Strategies, and Insights for 2025, Sojern

The Middle East continues to be a hotbed of travel opportunities, with key markets like the UAE, Saudi Arabia, and Qatar showing remarkable growth in demand. From a 38% surge in regional travel to Saudi Arabia to Qatar’s post-World Cup tourism campaigns, marketers are navigating an increasingly competitive landscape. This masterclass will delve into key MEA travel trends, explore how curation and personalised messaging can help marketers cut through the noise, and highlight strategies for navigating the complexities of modern campaigns. Discover how collaboration and data-driven insights are reshaping destination marketing to drive meaningful engagement and long-term success.
Speakers:
Sojern

February 12, 2025: AI Audio Automation, AudioStack

Learn how Media, Retail and Brands use AI Audio to Transform their business, drive revenue and stay relevant in 2025.
Speakers:
AudioStack

January 29, 2025: Digital Out-Of-Home, StackAdapt

The Digital Out-of-Home Channel Certification Course will provide you with the knowledge needed to run effective DOOH campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of DOOH ads, DOOH’s role in the marketing funnel, and how to leverage DOOH as part of a multi-channel strategy.
Speakers:
StackAdapt
Archers
Archers
To read more about the member and its field of activities, please click on the arrow above.
Sojern
Sojern
To read more about the member and its field of activities, please click on the arrow above.
AudioStack
AudioStack
To read more about the member and its field of activities, please click on the arrow above.
StackAdapt
StackAdapt
To read more about the member and its field of activities, please click on the arrow above.

Our Speakers

Speakers

  • Archers
    Archers
    Archers
    Archers

    To read more about the member and its field of activities, please click on the arrow above.

  • StackAdapt
    StackAdapt
    StackAdapt
    StackAdapt

    To read more about the member and its field of activities, please click on the arrow above.

  • AudioStack
    AudioStack
    AudioStack
    AudioStack

    To read more about the member and its field of activities, please click on the arrow above.

  • Sojern
    Sojern
    Sojern
    Sojern

    To read more about the member and its field of activities, please click on the arrow above.

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