During this 60 minute webinar, you will hear from The Attention Council CEO as well as a panel of local experts on the value of Attention Measurement and Planning alongside the associated challenges. This is a unique opportunity to hear from global and local players that are shaping the Attention debate and to see how this may impact our local market.
Attention – Measurement Metric or Trading Currency
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AUDIENCE
Members, Non-members
Event Overview
Agenda
Hourly Schedule
Wednesday 10 May 2023
- 13:00
- Welcome & Introduction
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Speakers:
Ian Manning
- 13:05
- Keynote: Measuring Effectiveness of the Attention Methodologies
- The CEO of the Attention Council will present the current state of Attention Planning and Measurement
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Speakers:
- 13:25
- Panel Discussion: Value of Attention Measurement & Planning
- Local industry players will discuss the state of Attention in MENA, and share their views on the viability of Attention as a metric for optimization and potentially a trading currency.
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Speakers:
Abdelnabi Alaeddine, , Mathieu Yarak, Mehdi Moutaoukil, Shree Mishra, Wassim Abi Salloum
- 13:55
- Closing Remarks and Q&A
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Speakers:
Ian Manning
- 14:00
- Wrap and Close
Ian Manning
Executive Director, IAB MENA
Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Abdelnabi Alaeddine
Regional Director - Digital and Partnerships UM MENAT
Abdelnabi is currently the head of digital at UMMENAT overseeing the digital product and managing media & data partnerships across the region. Abdelnabi has an overall 16+ years of experience in the industry and managed a large portfolio of clients and industries. In addition to his role at UM, Abdelnabi has been one of the leaders of the IAB Measurement & Ad quality workstreams in the MENA region.
Mathieu Yarak
Data & Insights Senior Director, Choueiri Group
Mehdi Moutaoukil
Chief Digital & Marketing Officer, L'Oreal
Shree Mishra
International Research & Analytics Lead, Nielsen
Wassim Abi Salloum
Managing Director, Nissan United
Our Speakers
Speakers
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Abdelnabi AlaeddineRegional Director - Digital and Partnerships UM MENATAbdelnabi is currently the head of digital at UMMENAT overseeing the digital product and managing media & data partnerships across the region. Abdelnabi has an overall 16+ years of experience in the industry and managed a large portfolio of clients and industries. In addition to his role at UM, Abdelnabi has been one of the leaders of the IAB Measurement & Ad quality workstreams in the MENA region.
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Ian ManningExecutive Director, IAB MENA
Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
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Mathieu YarakData & Insights Senior Director, Choueiri Group
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Mehdi MoutaoukilChief Digital & Marketing Officer, L'Oreal
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Shree MishraInternational Research & Analytics Lead, Nielsen
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Wassim Abi SalloumManaging Director, Nissan United
