Our Speakers
Speakers
-
Yasmine Al TurkAdvanced DOOH & Digital Supply Lead, GroupM -
Henrietta ShakespeareChief of Staff - MMG
-
Layan AlturkCommerical Director - The Neuron
Layan Al Turk is the Regional Sales Director at The Neuron, where she leads the expansion and adoption of programmatic Digital Out-of-Home (pDOOH) across the MENA region. With over 15 years of experience spanning media, advertising, sales, and business development, she works closely with agencies, brands, publishers, and technology partners to advance the programmatic DOOH ecosystem and drive innovation in the out-of-home landscape.
In her role, she focuses on educating the market, building strategic partnerships, and supporting agencies and advertisers in integrating programmatic DOOH into their broader omnichannel strategies. She has played an active role in helping shape industry understanding of pDOOH across the region, working with key stakeholders to demonstrate the value of data-driven, automated OOH buying.
Prior to joining The Neuron, she has held leadership roles at Quintessentially, Antwork, and Seagulls Media, where she developed strong expertise in client partnerships, strategic growth, and premium brand positioning. She is a frequent participant in industry discussions and events, where she shares insights on the evolution of programmatic media, digital infrastructure, and the future of out-of-home advertising. -
Dom KozakDirector of Programmatic, JCDecaux Middle East
A senior leader and practitioner in programmatic digital out-of-home (pDOOH), specialising in helping brands and agencies unlock the full potential of data‑driven, automated DOOH across the customer journey. With a background that spans ad tech, digital media, and out‑of‑home, he bridges the gap between classic OOH and the programmatic ecosystem, translating technical possibilities into tangible business outcomes.
Dom has worked with global advertising partners to design strategies that make pDOOH measurable, targetable, and brand‑safe, while still capitalising on the unique impact of the public screen. He brings hands‑on experience in data, ad-tech, and media strategy, with a particular focus on omnichannel planning where pDOOH sits alongside CTV, mobile, and social.
In the Middle East, Dom launched JCDecaux Play+, the region’s first scaled premium pDOOH supply across the UAE, Saudi Arabia, Qatar, Bahrain & Oman. Dom brims with practical insight on building a scalable pDOOH stack, avoiding common pitfalls, and structuring partnerships that work in the realities of the MENA market.
