Growth Series Webinar: CTV in MENA: Understanding the Market, Ecosystem and Growth Opportunity

This webinar will explore the latest insights into the MENA Connected TV market, including IAB MENA’s CTV Ecoscape, market landscape, and advertising spend estimates. We’ll examine how the ecosystem is evolving, the roles of broadcasters, streaming platforms, device manufacturers, technology providers, and measurement partners, and where the greatest opportunities for growth lie. The session will also highlight the trends shaping CTV investment, the challenges that remain around measurement and fragmentation, and the industry initiatives helping to build a more transparent, accountable, and scalable CTV ecosystem across the region.