Growth Series Webinar: Navigating a Streaming-First Video Ecosystem in UAE

The UAE has become one of the region’s most connected and streaming-led video markets, where audiences move seamlessly between subscription streaming services, video platforms, live television, and broadcaster streaming environments. Platform choice is increasingly driven by convenience, premium content, and social discovery, creating new opportunities—and new challenges—for advertisers and media owners.
This webinar will explore the latest findings from the 2026 Living Room Study by RTL AdAlliance for IAB MENA, revealing how UAE audiences discover content, consume video across devices, manage streaming subscriptions, and engage with advertising. The session will examine the distinct roles played by Netflix, YouTube, Shahid, OSN+, and Live TV, while highlighting the behaviours shaping the future of premium video and helping brands, agencies, publishers, and broadcasters build more effective video strategies in the UAE.