IAB GCC General Assembly 2022

Date

Apr 06 2022
Expired!

Time

GST
10:00 am - 12:00 pm

Location

Online

Cost

Free
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Event Overview

During this online event, the IAB GCC Ordinary General Assembly Meeting will take place as well as the existing Board will stand down and voting will be conducted to elect a new Board.

Only the member’s CEO | Head | Lead and/or authorized representative shall register and attend the meeting. For more information visit the General Assembly Documentation Hub.

Agenda

Hourly Schedule

Wednesday 06 April 2022

10:00
Call Meeting to Order
10:05
Approval of the Agenda
10:10
Overview of Past & Present Activities
The Overview on Past & Current Activities will encompass the work of various committees.
Speakers:
Michel Malkoun, Mohamad Itani, Racha Makarem, Shadi Kandil
10:40
Membership Update
The Membership Overview will provide insights into the association's membership base, demographics, and growth trends. Member Engagement will cover the active participation percentage of members in current activities.
Speakers:
Ian Manning
10:50
Financial Update & Appointment of Auditors
Financial overview providing a comprehensive analysis of the association's financial performance, including revenue, expenses, and any significant financial developments will be presented. This will enable members to gain a clear understanding of the association's financial health and stability. Additionally, the appointment of auditors will be addressed.
Speakers:
Ian Manning
11:00
Industry Hot Topics
Discussion with the attendees on the Industry Hot Topics will be conducted, where the latest trends, challenges, and opportunities in the relevant industry will be explored. In addition, the Poll Results from the audience will be shared, presenting the collective opinions and preferences of the attendees on key industry topics followed by interactive discussions with the audience, allowing for open dialogue, sharing of experiences, and the opportunity to address specific questions or concerns raised by the attendees.
Speakers:
Rayan Karaki
11:15
Way Forward
Here we will cover the role of Committee & Subcommittee, highlighting their responsibilities. We will emphasize the value of subcommittees, focusing on their specialized expertise. New subcommittees will be introduced to address emerging needs. Partnerships will be explored to enhance capabilities through collaborations. Member Engagement will be discussed for active involvement in decision-making.
Speakers:
Ian Manning
11:25
Election of New Board of Directors
The Election of the New Board of Directors will cover Election Rules and Process, Nominated Companies, Election Results, Board Representative Ideal Profile, and Nominated Board Representatives. It will present guidelines for fair and transparent elections, identify companies that have nominated candidates, announce the election outcomes, define the desired profile for board representatives, and introduce the candidates and their qualifications.
Speakers:
Ian Manning
12:00
Meeting Adjournment
Michel Malkoun
Michel Malkoun
Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).
Mohamad Itani
Mohamad Itani
Head of Agency Development, Amazon Ads
Mohamad is the Chair of the IAB MENA Ecosystem & Channel Development Committee and is representing Amazon Ads on the Board of Directors. He has spent his entire career till date in digital and tech across the MENA Region. Coming from an agency background, Mohamad played a crucial part in developing digital platforms and practices including Search, Video, Mobile, Programmatic and data solutions for various agency groups, the latest being MCN/IPG which he served most of his career. During the various roles, he was commissioned to establish the digital practice across key markets including UAE, KSA and Egypt.
Racha Makarem
Racha Makarem
CEO, Publicis Media Groupe | Starcom
In her role as Starcom CEO, Racha is responsible for driving performance marketing solutions that accelerate growth for our partners in an increasingly complex ecosystem. She is currently assuming the role of the Chair of the IAB GCC's People Development Committee.
Shadi Kandil
Shadi Kandil
CEO, MCN | Mediabrands MENAT
Shadi, a seasoned chief executive officer, with over 2 decades of experience at the helm of leading organizations in the marketing services sector, is currently serving as the CEO of MENAT, MEDIABRANDS – IPG’s media holding company spearheading the group’s digital transformation journey and the evolution of its offering to lead in the age of data analytics and technology. Before joining MEDIABRANDS, Shadi served as a Board member for the Montreal-based analytics startup SEMEON. As chair of the board’s strategic planning committee, he led several rounds of fund-raising activities, co-authored pitch decks, funding term sheets and setting-up governance protocols. At Centennial college, he led the college’s successful bid with the ministry of education to launch Ontario’s first-ever graduate certificate program focused on digital marketing, transformation and the evolution of programmatic trading.
Ian Manning
Ian Manning
Executive Director, IAB MENA
Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Rayan Karaki
Rayan Karaki
Director Partners & Platforms, Google
Rayan Karaky is currently Leading the Partnerships, Product and platform teams at Google – MENA, He was recruited to help Google better understand and navigate the agency world in MENA and revolutionize the Google-Agency working model, from relationships to commercial to joint business planning. Rayan started his career in 2001 in Media Planning and buying at Starcom MediaVest Group, the largest media agency in MENA. Later Rayan went on to become the Chief Digital Officer of MENA and Emerging Markets at Starcom MediaVest Group catapulting the digital division from a #6 ranking to #1 in the region. He drove the advancement of digital growth, competency, integration and innovation within the SMG Global Network and specifically across SMG’s Emerging Markets.

Our Speakers

Speakers

  • Ian Manning
    Ian Manning Executive Director, IAB MENA
    Ian Manning
    Ian Manning
    Executive Director, IAB MENA

    Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

  • Michel Malkoun
    Michel Malkoun Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
    Michel Malkoun
    Michel Malkoun
    Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group

    Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).

  • Racha Makarem
    Racha Makarem CEO, Publicis Media Groupe | Starcom
    Racha Makarem
    Racha Makarem
    CEO, Publicis Media Groupe | Starcom

    In her role as Starcom CEO, Racha is responsible for driving performance marketing solutions that accelerate growth for our partners in an increasingly complex ecosystem. She is currently assuming the role of the Chair of the IAB GCC’s People Development Committee.

  • Mohamad Itani
    Mohamad Itani Head of Agency Development, Amazon Ads
    Mohamad Itani
    Mohamad Itani
    Head of Agency Development, Amazon Ads

    Mohamad is the Chair of the IAB MENA Ecosystem & Channel Development Committee and is representing Amazon Ads on the Board of Directors. He has spent his entire career till date in digital and tech across the MENA Region. Coming from an agency background, Mohamad played a crucial part in developing digital platforms and practices including Search, Video, Mobile, Programmatic and data solutions for various agency groups, the latest being MCN/IPG which he served most of his career. During the various roles, he was commissioned to establish the digital practice across key markets including UAE, KSA and Egypt.

  • Shadi Kandil
    Shadi Kandil CEO, MCN | Mediabrands MENAT
    Shadi Kandil
    Shadi Kandil
    CEO, MCN | Mediabrands MENAT

    Shadi, a seasoned chief executive officer, with over 2 decades of experience at the helm of leading organizations in the marketing services sector, is currently serving as the CEO of MENAT, MEDIABRANDS – IPG’s media holding company spearheading the group’s digital transformation journey and the evolution of its offering to lead in the age of data analytics and technology.

    Before joining MEDIABRANDS, Shadi served as a Board member for the Montreal-based analytics startup SEMEON. As chair of the board’s strategic planning committee, he led several rounds of fund-raising activities, co-authored pitch decks, funding term sheets and setting-up governance protocols. At Centennial college, he led the college’s successful bid with the ministry of education to launch Ontario’s first-ever graduate certificate program focused on digital marketing, transformation and the evolution of programmatic trading.

  • Rayan Karaki
    Rayan Karaki Director Partners & Platforms, Google
    Rayan Karaki
    Rayan Karaki
    Director Partners & Platforms, Google

    Rayan Karaky is currently Leading the Partnerships, Product and platform teams at Google – MENA, He was recruited to help Google better understand and navigate the agency world in MENA and revolutionize the Google-Agency working model, from relationships to commercial to joint business planning.

    Rayan started his career in 2001 in Media Planning and buying at Starcom MediaVest Group, the largest media agency in MENA. Later Rayan went on to become the Chief Digital Officer of MENA and Emerging Markets at Starcom MediaVest Group catapulting the digital division from a #6 ranking to #1 in the region. He drove the advancement of digital growth, competency, integration and innovation within the SMG Global Network and specifically across SMG’s Emerging Markets.

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