IAB MENA General Assembly 2024

Date

Feb 21 2024
Expired!

Time

GST
9:00 am - 12:30 pm

Location

In-person

Cost

Free
  • AUDIENCE:

    Members
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Event Overview

Members are cordially invited to attend the forthcoming IAB MENA Annual Ordinary General Assembly Meeting, an in-person event reserved for member companies only.

It’s a unique opportunity to reflect on the extraordinary year we’ve had in 2023-2024, participate in planning our activities for the upcoming year, elect a new Board of Directors, and engage in networking.

Please note that to vote at the meeting, you must be the authorized representative for the member company. In the event the Lead | Head | CEO of the member or the authorized representative as indicated on the membership application form cannot attend the General Assembly, the Lead | Head | CEO should appoint a representative to represent the member and vote at the General Assembly. This can be done by completing the online Nomination of Authorized Representative form before 12:00pm on February 19, 2024. That said, every one is invited to attend but only the designated authorized representative can vote.

For more information visit the General Assembly Documentation Hub.

Agenda

Hourly Schedule

Wednesday 21 February 2024

09:00
Registration & Networking
Registration starts. Tea, coffee and pastries will be available until the opening of the event.
10:00
Call Meeting to Order & Confirmation of Quorum
10:05
Approval of the Agenda
10:10
Chairperson Welcome
The IAB MENA Chairperson will provide insights, updates, and reflections on key matters relevant to the association.
Speakers:
Michel Malkoun
10:15
2023 Highlights & 2024 Plans
Review highlights of 2023, discuss task force participation and outline plans for the upcoming year. Attendees will also discover how they can actively engage in task forces, fostering opportunities to contribute to the association’s goals and initiatives.
Speakers:
Ayman Haydar, Christos Solomi, Houda Tohme, Ian Manning, Mohamad Itani
11:00
Membership & Financial Governance
The IAB MENA management update will cover several important areas. Matters requiring a vote will be addressed, providing members with an opportunity to vote on key decisions and voice any objections. A membership overview will be presented, offering insights into the association's membership base, demographics, and growth trends. A financial overview will highlight the association’s financial performance and any significant developments. Lastly, the appointment of Auditors for the Association will be discussed.
Speakers:
Ian Manning
11:10
2023 Adspend Launch
Official launch of the MENA 2023 Adspend exercise. Attendees will have the opportunity to learn about the updated methodology, scope, and timeline, as well as book one-to-one interview sessions to participate.
Speakers:
Dr. Daniel Knapp, Ian Manning
11:35
Election of 2024-2026 Board of Directors
The Election of the New Board of Directors will cover Election Rules and Process, Nominated Companies, Election Results, Board Representative Ideal Profile, and Nominated Board Representatives. It will present guidelines for fair and transparent elections, identify companies that have nominated candidates, announce the election outcomes, define the desired profile for board representatives, and introduce the candidates and their qualifications.
11:45
Industry Hot Topics & Poll Results
Open discussion with the attendees on the Industry Hot Topics will be conducted, where the latest trends, challenges, and opportunities in the relevant industry will be explored. In addition, the Poll Results from the audience will be shared, presenting the collective opinions and preferences of the attendees on key industry topics followed by interactive discussions with the audience, allowing for open dialogue, sharing of experiences, and the opportunity to address specific questions or concerns raised by the attendees.
11:55
Closing Remarks
12:00
Meeting Adjournment & Networking
Enjoy additional networking opportunities with our newly elected Board of Directors while grabbing a quick bite.
Michel Malkoun
Michel Malkoun
Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).
Ayman Haydar
Ayman Haydar
CEO, W Group | DigitAll
Ayman Haydar is a trailblazer in the dynamic AdTech landscape, with a career dedicated to advertising and a profound enthusiasm for technology. As the CEO of DigitAll, he continues to bring his wealth of expertise and transformative leadership to drive innovation and excellence in the ever-evolving landscape of digital advertising. In his previous role as the Chief Executive Officer at MMP World Wide (MMPWW), a distinguished ad tech provider spanning EMEA and APAC, Ayman orchestrated a paradigm shift. Under his leadership, MMPWW became synonymous with comprehensive full-funnel targeting and precision marketing solutions, setting new standards in the dynamic AdTech landscape.
Christos Solomi
Christos Solomi
Chief Digital Officer, OMG
Chris Solomi is the Chair of the IAB MENA Research & Measurement Committee and Omnicom Media Group MENA’s Chief Digital Officer. He oversees OMG’s overall digital offering across it multiple divisions and practices including Digital Media, Analytics and E-Commerce. His 20 year career has included roles at media supplier, agency and client side and experience leading teams in Performance Marketing, Ad Tech, Programmatic, Analytics and E-Commerce.
Houda Tohme
Houda Tohme
CEO, Havas Media
With 22 years of experience in Media and Marketing, she has invested dedication and passion in her field of expertise, proudly leading Havas Media. She overseas the media operation across the region, while reinforcing the agency’s mission to unite people and brands through meaningful connections.
Ian Manning
Ian Manning
Executive Director, IAB MENA
Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Mohamad Itani
Mohamad Itani
Head of Agency Development, Amazon Ads
Mohamad is the Chair of the IAB MENA Ecosystem & Channel Development Committee and is representing Amazon Ads on the Board of Directors. He has spent his entire career till date in digital and tech across the MENA Region. Coming from an agency background, Mohamad played a crucial part in developing digital platforms and practices including Search, Video, Mobile, Programmatic and data solutions for various agency groups, the latest being MCN/IPG which he served most of his career. During the various roles, he was commissioned to establish the digital practice across key markets including UAE, KSA and Egypt.
Dr. Daniel Knapp
Dr. Daniel Knapp
Chief Economist, IAB Europe
Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.

Our Speakers

Speakers

  • Mohamad Itani
    Mohamad Itani Head of Agency Development, Amazon Ads
    Mohamad Itani
    Mohamad Itani
    Head of Agency Development, Amazon Ads

    Mohamad is the Chair of the IAB MENA Ecosystem & Channel Development Committee and is representing Amazon Ads on the Board of Directors. He has spent his entire career till date in digital and tech across the MENA Region. Coming from an agency background, Mohamad played a crucial part in developing digital platforms and practices including Search, Video, Mobile, Programmatic and data solutions for various agency groups, the latest being MCN/IPG which he served most of his career. During the various roles, he was commissioned to establish the digital practice across key markets including UAE, KSA and Egypt.

  • Houda Tohme
    Houda Tohme CEO, Havas Media
    Houda Tohme
    Houda Tohme
    CEO, Havas Media

    With 22 years of experience in Media and Marketing, she has invested dedication and passion in her field of expertise, proudly leading Havas Media. She overseas the media operation across the region, while reinforcing the agency’s mission to unite people and brands through meaningful connections.

  • Ian Manning
    Ian Manning Executive Director, IAB MENA
    Ian Manning
    Ian Manning
    Executive Director, IAB MENA

    Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

  • Michel Malkoun
    Michel Malkoun Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
    Michel Malkoun
    Michel Malkoun
    Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group

    Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).

  • Dr. Daniel Knapp
    Dr. Daniel Knapp Chief Economist, IAB Europe
    Dr. Daniel Knapp
    Dr. Daniel Knapp
    Chief Economist, IAB Europe

    Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.

  • Christos Solomi
    Christos Solomi Chief Digital Officer, OMG
    Christos Solomi
    Christos Solomi
    Chief Digital Officer, OMG

    Chris Solomi is the Chair of the IAB MENA Research & Measurement Committee and Omnicom Media Group MENA’s Chief Digital Officer. He oversees OMG’s overall digital offering across it multiple divisions and practices including Digital Media, Analytics and E-Commerce. His 20 year career has included roles at media supplier, agency and client side and experience leading teams in Performance Marketing, Ad Tech, Programmatic, Analytics and E-Commerce.

  • Ayman Haydar
    Ayman Haydar CEO, W Group | DigitAll
    Ayman Haydar
    Ayman Haydar
    CEO, W Group | DigitAll

    Ayman Haydar is a trailblazer in the dynamic AdTech landscape, with a career dedicated to advertising and a profound enthusiasm for technology. As the CEO of DigitAll, he continues to bring his wealth of expertise and transformative leadership to drive innovation and excellence in the ever-evolving landscape of digital advertising.

    In his previous role as the Chief Executive Officer at MMP World Wide (MMPWW), a distinguished ad tech provider spanning EMEA and APAC, Ayman orchestrated a paradigm shift. Under his leadership, MMPWW became synonymous with comprehensive full-funnel targeting and precision marketing solutions, setting new standards in the dynamic AdTech landscape.

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