2025 Publisher Summit

Date

Oct 14 2025

Time

GST
9:00 am - 2:00 pm

Location

In-person

Cost

Free for members
  • AUDIENCE

    Members, Non-Members

Event Overview

Both Members and non-members are invited to join us at the inaugural MENA Publisher Summit, a collaboration between IAB MENA and Altman Solon.

This in person summit offers a unique platform to gain valuable insights into MENA publisher challenges and hear from thought leaders about best practices and opportunities.

We look forward to welcoming you to an event full of inspiration, collaboration, and innovation!

Agenda

Hourly Schedule

Tuesday 14 October

09:00
Registration
Registration starts. Tea, coffee and pastries will be available until the opening of the event.
10:00
Welcome & Introduction
Introduction from IAB MENA
Speakers:
Ian Manning, Michel Malkoun
10:15
Setting the Stage: Current State and potential paths forward
This session aims to provide a high-level overview of the sustainability challenges facing regional/local publishers across MENA markets and to share key emerging strategic investment paths for MENA digital publishers in order for them to mitigate challenges to new revenue growth through audience, data and scaled partnerships
Speakers:
Daniel Weinbaum
11:00
Role and Agenices and Brands in the evolving MENA Publisher Ecosystem
Advertisers, Agencies and publisher sit down together to unpack the role of agencies and brands in defining the future of MENA digital publishers and they share how each can support ad spend decisioning to support a robust and competitive MENA publisher landscape
Speakers:
Dan Shephard, Nisrine Ghazal
11:45
Evolving the Digital Publisher Value Proposition
A panel of publishers from different parts of the ecosystem share actionable lessons and learnings for MENA publishers when enhancing audience engagement, driving revenue and becoming sustainable and more competitive
Speakers:
Jad Saab, Nader Bitar, Richard Fitzgerald
12:30
Close, Q&A, Next steps
Speakers:
Houda Tohme
12:45
Lunch and Networking
Ian Manning
Ian Manning
Executive Director, IAB MENA
Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Michel Malkoun
Michel Malkoun
Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).
Daniel Weinbaum
Daniel Weinbaum
Associate Partner, Altman Solon
Dan Shephard
Dan Shephard
Chief Strategy Officer - Omnicom Media Group
Chief Strategy Officer
Nisrine Ghazal
Nisrine Ghazal
Chief Business Officer, Rotana Media Services
Nisrine is a multi-award-winning business leader with over 20 years of experience in sales, marketing, media, management, and content (production, acquisition & distribution) in MENA region and has worked in leadership positions for some of the region’s leading brands. She has turned around under-performing companies by evaluating their value proposition, their marketing and branding efforts and their go-to-market strategies and has worked on launching, relaunching, branding, rebranding and repositioning some of the regions most loved brands, delivering outstanding results in record timings.
Jad Saab
Jad Saab
Shahid Growth Lead, MBC | MMS
With over 14 years of expertise in the MENA region, Jad has played a pivotal role in digital transformations across a spectrum of industries, including destination marketing, tourism, telecommunications, automotive, FMCG, retail, and governmental entities. His strategic prowess at Starcom KSA resulted in substantial business growth and winning flagship global accounts. Currently at MMS, he leads a team dedicated to connecting partners with opportunities on MBC Group’s digital platforms, driving collective growth.
Nader Bitar
Nader Bitar
Director of Digital Solutions @ SRMG Media Solutions
Nader is a seasoned media and tech expert who leads the digital revenue, planning & research, and partnerships at SRMG, one of the largest media groups in the Middle East. He is responsible for managing and growing strategic partnerships, optimizing digital platforms and products, and enhancing data-driven solutions for the group's diverse media portfolio.
Richard Fitzgerald
Richard Fitzgerald
CEO, Augustus Media
Richard Fitzgerald is CEO and Founder of Augustus Media, an award-winning modern media company in the UAE and Saudi Arabia, publishers of Lovin Dubai, Lovin Saudi and Smashi. Former Regional Head of Social Media for Mindshare MENA, Richard founded Augustus Media in 2015 has grown the business to $5m annual turnover and 50 employees with offices in Cairo, Riyadh and Dubai to become one of the leading modern media companies in the region.
Houda Tohme
Houda Tohme
CEO, Havas Media
With 22 years of experience in Media and Marketing, she has invested dedication and passion in her field of expertise, proudly leading Havas Media. She overseas the media operation across the region, while reinforcing the agency’s mission to unite people and brands through meaningful connections.

Our Speakers

Speakers

  • Ian Manning
    Ian Manning
    Executive Director, IAB MENA

    Ian is currently the Executive Director of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

  • Michel Malkoun
    Michel Malkoun
    Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group

    Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).

  • Houda Tohme
    Houda Tohme
    CEO, Havas Media

    With 22 years of experience in Media and Marketing, she has invested dedication and passion in her field of expertise, proudly leading Havas Media. She overseas the media operation across the region, while reinforcing the agency’s mission to unite people and brands through meaningful connections.

  • Jad Saab
    Jad Saab
    Shahid Growth Lead, MBC | MMS

    With over 14 years of expertise in the MENA region, Jad has played a pivotal role in digital transformations across a spectrum of industries, including destination marketing, tourism, telecommunications, automotive, FMCG, retail, and governmental entities. His strategic prowess at Starcom KSA resulted in substantial business growth and winning flagship global accounts. Currently at MMS, he leads a team dedicated to connecting partners with opportunities on MBC Group’s digital platforms, driving collective growth.

  • Nisrine Ghazal
    Nisrine Ghazal
    Chief Business Officer, Rotana Media Services

    Nisrine is a multi-award-winning business leader with over 20 years of experience in sales, marketing, media, management, and content (production, acquisition & distribution) in MENA region and has worked in leadership positions for some of the region’s leading brands.

    She has turned around under-performing companies by evaluating their value proposition, their marketing and branding efforts and their go-to-market strategies and has worked on launching, relaunching, branding, rebranding and repositioning some of the regions most loved brands, delivering outstanding results in record timings.

  • Daniel Weinbaum
    Daniel Weinbaum
    Associate Partner, Altman Solon
  • Nader Bitar
    Nader Bitar
    Director of Digital Solutions @ SRMG Media Solutions

    Nader is a seasoned media and tech expert who leads the digital revenue, planning & research, and partnerships at SRMG, one of the largest media groups in the Middle East. He is responsible for managing and growing strategic partnerships, optimizing digital platforms and products, and enhancing data-driven solutions for the group’s diverse media portfolio.

  • Dan Shephard
    Dan Shephard
    Chief Strategy Officer - Omnicom Media Group

    Chief Strategy Officer

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