The IAB MENA will publish on its website in a specially created section called Member Showcase, selected relevant content from its members, including opinion pieces and research studies that celebrate creativity, innovation and shine a light on digital opportunities and trends for advertisers.
The following types of content are supported:
- Content that provides future-facing views and proactive ideas;
- Content that constructively explores industry challenges and opportunities;
- Shareable content: lists, trends, debunking myths, “How to excel at X”;
- Learning, training, explainer videos or articles;
- Research
The following types of content are not supported:
- Sales narratives, pitch decks or promotional materials;
- Negative perspectives on industry players or people.