mFilterIt is a new-age data-driven company driven by the mission to create a safe, transparent, and secure digital ecosystem. Established in 2015, the company’s foundation was laid by identifying the need for safety and transparency in the digital ecosystem. The mission is to create a transparent and secure digital ecosystem started by validating ad traffic to empower advertisers with clean data and enable them to make efficient business decisions and curb the wastage of ad spends. The movement became stronger and bigger with brand protection and eCommerce intelligence to help advertisers at every touchpoint of their business.

Today, mFilterIt is a trusted media validation, protection, and measurement partner for leading brands across the digital ecosystem. In the past 8 years, the company has helped 100+ brands advertise fearlessly and achieve efficiency by advertising for real people in a safe environment using the right intelligence. To name a few, AlFuttaim, Omnicom Media Group, Boutiqaat, Careem, HDFC Bank, ITC, Unilever, Aditya Birla Group, L&T, Chevron, etc.