Snap Inc. is a camera company.

We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It’s the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.

Snap’s camera supports real friendships through visual communication, self expression and storytelling. Moving forward, our camera will play a transformative role in how people experience the world around them, combining what they see in the real world, with all that’s available to them in the digital world.

With Snapchat Ads, advertisers are able to reach a global audience and drive meaningful results. Snapchat Ads are built for businesses of all sizes and objectives and can help you reach your target audience and meet your advertising goals. Snapchat’s self-serve advertising platform, Ads Manager, allows you to create ads, launch campaigns, monitor performance, and optimize towards your goals – all in one place.