HCHAM AUAJJAR
Regional Managing Director
Media Solutions & Expert Practices
Hicham Auajjar is a senior digital media executive with over 15 years of experience in the advertising industry. As Regional Managing Director – Media Solutions & Expert Practices at GroupM MENA, he leads Nexus Media Solutions and oversees cross-functional teams in programmatic, search, social, commerce, and SEO. He previously launched and scaled Keyade in the MENA region, guiding it to become a leading performance agency before its acquisition by WPP. Hicham is deeply committed to advancing the industry, mentoring startups and supporting digital education initiatives across the region.
Representing: GroupM
Category: Agency
