Chief Business Officer
Nisrine is a multi-award-winning business leader with over 20 years of experience in sales, marketing, media, management, and content (production, acquisition & distribution) in MENA region and has worked in leadership positions for some the region’s leading brands.
Her roles have been focused on people, product, proposition, and profit, by building and managing high-performance teams, empowering them with the right tools, and diversifying revenue streams with an emphasis on innovation, data and analytics, and customer experience to increase business profitability.
Nisrine has turned around under-performing companies by evaluating their value proposition, their marketing and branding efforts and their go-to-market strategies and has worked on launching, relaunching, branding, rebranding and repositioning some of the regions most loved brands, delivering outstanding results in record timings.
Representing: Rotana Media Services
Category: Publisher | Media House