RASHA EL GHOUSSAINI
Head of Agency
With an 18-year track record, Rasha is currently the Head of Agency at Snap, joining in May 2017. In her role as Head of Industry, she has played a vital role in shaping the company’s regional strategy, fostering significant growth, and building enduring client relationships, particularly in Luxury and Travel.
Rasha began her career in 2005 at Leo Burnett in Dubai, rising to Group Communication Director by 2016. During her tenure, she earned numerous accolades, including a Silver Effie (2009), Leo Burnett Worldwide Star Reacher Award (2011), a Bronze Effie (2015), and Silver/Bronze Lynx awards (2016).
Since 2020, Rasha has represented Snap Inc. MENA on the board of the Unstereotype Alliance, a UN Women program combating gender bias in advertising. She also supports the SnapWomen Employee Resource Group (ERG) in driving Snap’s Diversity, Equity, and Inclusion (DEI) agenda.
Representing: Snap Middle East
Category: Tech | Research
