W Group – Philip Matta

Philip Matta brings over 26 years of advertising and Out-of-Home (OOH) media expertise, credited as an industry trailblazer. Pioneering point-of-purchase advertising two decades ago, he remains a driving force in Digital OOH and retail media innovation. A key figure in establishing the UAE’s largest digital signage network across 47 malls, over 268 hypermarkets and Dubai Metro’s 53 stations, he continues to shape the sector’s landscape.

Leveraging his extensive expertise, Philip leads the transformation of traditional media into a measurable, engaging experience, emphasizing data-driven strategies. His commitment to pushing boundaries positions him at the forefront of cutting-edge technology implementation in the media landscape.

Representing: W Group Holding

Category: Publisher | Media House