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	<title>Measurement Archives - IAB MENA</title>
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		<title>OUTCOMES BASED MEASUREMENT</title>
		<link>https://iabmena.com/outcomes-based-measurement/</link>
		
		<dc:creator><![CDATA[Ian Manning]]></dc:creator>
		<pubDate>Mon, 18 Aug 2025 10:22:51 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Ecosystem & Channel Development]]></category>
		<category><![CDATA[Latest]]></category>
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		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
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					<description><![CDATA[<p>The post <a href="https://iabmena.com/outcomes-based-measurement/">OUTCOMES BASED MEASUREMENT</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
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		<title>GUIDE TO ATTENTION IN MENA</title>
		<link>https://iabmena.com/guide-to-attention-in-mena/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Tue, 23 Jan 2024 20:01:22 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=21156</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/guide-to-attention-in-mena/">GUIDE TO ATTENTION IN MENA</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
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		<title>GLOSSARY OF TERMINOLOGY</title>
		<link>https://iabmena.com/glossary-of-terminology/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Fri, 15 Sep 2023 16:58:15 +0000</pubDate>
				<category><![CDATA[Channels]]></category>
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		<category><![CDATA[Ecosystem & Channel Development]]></category>
		<category><![CDATA[Glossaries]]></category>
		<category><![CDATA[L&D_do-not-use]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=20801</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/glossary-of-terminology/">GLOSSARY OF TERMINOLOGY</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
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		<title>ATTRIBUTION INSIGHTS SURVEY RESULTS</title>
		<link>https://iabmena.com/attribution-insights-survey-results/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Fri, 15 Sep 2023 07:00:38 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabmena.com/?p=20701</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/attribution-insights-survey-results/">ATTRIBUTION INSIGHTS SURVEY RESULTS</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
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		<title>ATTRIBUTION DEFINITIONS</title>
		<link>https://iabmena.com/attribution-definitions/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Fri, 08 Sep 2023 17:06:51 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Glossaries]]></category>
		<category><![CDATA[Measurement]]></category>
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					<description><![CDATA[<p>The post <a href="https://iabmena.com/attribution-definitions/">ATTRIBUTION DEFINITIONS</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
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		<title>ATTENTION AS A METRIC</title>
		<link>https://iabmena.com/attention-as-a-metric/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Wed, 17 May 2023 17:49:37 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Research & Measurement]]></category>
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		<guid isPermaLink="false">https://iabmena.com/?p=20163</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/attention-as-a-metric/">ATTENTION AS A METRIC</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
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		<item>
		<title>IAB SPEAKS WITH TAG Part 3</title>
		<link>https://iabmena.com/iab-speaks-with-tag-part-3/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Thu, 07 Apr 2022 07:35:08 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
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		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Measurement]]></category>
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		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabgcc.com/?p=17507</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/iab-speaks-with-tag-part-3/">IAB SPEAKS WITH TAG Part 3</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
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		<item>
		<title>IAB SPEAKS WITH TAG Part 2</title>
		<link>https://iabmena.com/iab-speaks-with-tag-part-2/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Thu, 31 Mar 2022 06:52:29 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Measurement]]></category>
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		<guid isPermaLink="false">https://iabgcc.com/?p=17503</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/iab-speaks-with-tag-part-2/">IAB SPEAKS WITH TAG Part 2</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>IAB SPEAKS WITH TAG Part 1</title>
		<link>https://iabmena.com/iab-speaks-with-tag-part-1/</link>
		
		<dc:creator><![CDATA[IABMENA]]></dc:creator>
		<pubDate>Fri, 25 Mar 2022 06:43:58 +0000</pubDate>
				<category><![CDATA[Committees]]></category>
		<category><![CDATA[Content Type]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Research & Measurement]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://iabgcc.com/?p=17495</guid>

					<description><![CDATA[<p>The post <a href="https://iabmena.com/iab-speaks-with-tag-part-1/">IAB SPEAKS WITH TAG Part 1</a> appeared first on <a href="https://iabmena.com">IAB MENA</a>.</p>
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