IAB SPEAKS WITH TAG Part 2
IAB GCC Speaks with Trustworthy Accountability Group and the Role of Auditing, Technology Providers and Certification Play in Driving Down Ad Fraud, a 3-Part Series
Posted on: Thursday 31 March 2022 | IAB GCC
In the 2nd part of our series with Nick Stringer, VP from Trustworthy Accountability Group, our CEO Ian Manning asks about the difference between the role that auditing, technology providers, and certification play when it comes to adfraud and brand safety measures.
The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA. Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety concerns. As such, the IAB GCC is encouraging advertisers and publishers to consider the adoption of TAG certification to drive greater trust and transparency in digital advertising across MENA.