2022 MENA Digital Adspend

Date

Jun 09 2023
Expired!

Time

GST
9:00 am - 12:00 pm

Location

Watch On-Demand

Cost

Free
  • AUDIENCE:

    Members

Event Overview

The IAB MENA will be unveiling, for the third consecutive year, the results of the 2022 Digital Adspend Study for the MENA region.

This year, thanks to the increased participation from member and non-member companies, the report is including more granularity to the data, providing even more insights into the fast growing region. Members will be treated to exclusive content, only available at the event including more detail on social spends, programmatic, video and DOOH.

Alongside unveiling of the results, you will hear reactions from industry stakeholders and, as an added bonus, insights into global trends in Retail media.

This in-person event is reserved for members only and will be followed by a networking opportunity.

Agenda

Hourly Schedule

Friday 09 June 2023

09:00
Registration
Registration starts. Tea, coffee and pastries will be available until the opening of the event.
09:30
Welcome & Introduction
Speakers:
Ian Manning
09:35
Statement by the IAB MENA Chair of the Board of Directors
Speakers:
Michel Malkoun
09:40
Keynote: 2022 Digital Adspend & Trends
The IAB MENA will take you through the results of our full-year 2022 Adspend report for the region with more details and exclusive content, only available at the event.
Speakers:
Dr. Daniel Knapp
10:10
Panel Discussion
Hear reaction and commentary from industry representatives on how the results impact their businesses
Speakers:
Christos Solomi, Houda Tohme, Joanne Chehab, Mohamad Itani, Sebastian Joziasse
10:40
Tea | Coffee Break
11:10
Global Retail Media Trends
Learn how Retail Media is taking the ad-world by storm and the implications for the digital media landscape
Speakers:
Dr. Daniel Knapp
11:40
Closing Remarks and Q&A
Speakers:
Dr. Daniel Knapp, Ian Manning, Michel Malkoun
12:00
Post Event Networking
Join us at the rooftop Garden on 8 for an enjoyable gathering where you can savor a light snack and a drink. This will provide you with the opportunity for a private chat with our Board of Directors and fellow members, as well as continue the discussion on the recently disclosed results.
Ian Manning
Ian Manning
Executive Director, IAB MENA
Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Michel Malkoun
Michel Malkoun
Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).
Dr. Daniel Knapp
Dr. Daniel Knapp
Chief Economist, IAB Europe
Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.
Christos Solomi
Christos Solomi
Chief Digital Officer, OMG
Chris Solomi is the Chair of the IAB MENA Research & Measurement Committee and Omnicom Media Group MENA’s Chief Digital Officer. He oversees OMG’s overall digital offering across it multiple divisions and practices including Digital Media, Analytics and E-Commerce. His 20 year career has included roles at media supplier, agency and client side and experience leading teams in Performance Marketing, Ad Tech, Programmatic, Analytics and E-Commerce.
Houda Tohme
Houda Tohme
CEO, Havas Media
With 22 years of experience in Media and Marketing, she has invested dedication and passion in her field of expertise, proudly leading Havas Media. She overseas the media operation across the region, while reinforcing the agency’s mission to unite people and brands through meaningful connections.
Joanne Chehab
Joanne Chehab
Head of Business Partnerships MENA, Bytedance | TikTok
Joanne is representing Bytedance | TikTok on the IAB MENA Board of Directors and is currently leading the business partnerships team for Services in MENA, building and growing ByteDance and TikTok’s footprint with key brands/players. Her scope spans across various industries such as Telco & Media, Government, Travel & Tourism, Financial Services & Real Estate. Prior to TikTok, Joanne worked at McKinsey & Company and Google, where she led private equity engagements and transformation programs with multi-entity owners (SWFs, FOBs, conglomerates), and drove priority strategy and sales acceleration projects, respectively.
Mohamad Itani
Mohamad Itani
Head of Agency Development, Amazon Ads
Mohamad is the Chair of the IAB MENA Ecosystem & Channel Development Committee and is representing Amazon Ads on the Board of Directors. He has spent his entire career till date in digital and tech across the MENA Region. Coming from an agency background, Mohamad played a crucial part in developing digital platforms and practices including Search, Video, Mobile, Programmatic and data solutions for various agency groups, the latest being MCN/IPG which he served most of his career. During the various roles, he was commissioned to establish the digital practice across key markets including UAE, KSA and Egypt.
Sebastian Joziasse
Sebastian Joziasse
Head of Global Partnerships, MENA, Google
Sebastian is representing Google on the IAB MENA Board of Directors. He moved from his country of birth, the Netherlands, to the UAE in 2011. Since then, he advised Media, Telecom and Technology clients throughout the Middle East, Africa and Asia for Booz & Company (known as Strategy & today). In 2015 Sebastian joined Google in the Large Partnerships organization, a team tasked with supporting Publishers with advertising monetization on Google’s ad stack. Since then, Sebastian held several strategic business development positions, led all account representatives across EMEA’s Emerging Markets (including Russia, Turkey, Israel, the Middle East and Africa) and since mid 2022 heads up the large publisher business across the Middle East and Africa.

Our Speakers

Speakers

  • Joanne Chehab
    Joanne Chehab
    Head of Business Partnerships MENA, Bytedance | TikTok

    Joanne is representing Bytedance | TikTok on the IAB MENA Board of Directors and is currently leading the business partnerships team for Services in MENA, building and growing ByteDance and TikTok’s footprint with key brands/players. Her scope spans across various industries such as Telco & Media, Government, Travel & Tourism, Financial Services & Real Estate.

    Prior to TikTok, Joanne worked at McKinsey & Company and Google, where she led private equity engagements and transformation programs with multi-entity owners (SWFs, FOBs, conglomerates), and drove priority strategy and sales acceleration projects, respectively.

  • Houda Tohme
    Houda Tohme
    CEO, Havas Media

    With 22 years of experience in Media and Marketing, she has invested dedication and passion in her field of expertise, proudly leading Havas Media. She overseas the media operation across the region, while reinforcing the agency’s mission to unite people and brands through meaningful connections.

  • Ian Manning
    Ian Manning
    Executive Director, IAB MENA

    Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

  • Michel Malkoun
    Michel Malkoun
    Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group

    Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).

  • Dr. Daniel Knapp
    Dr. Daniel Knapp
    Chief Economist, IAB Europe

    Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.

  • Christos Solomi
    Christos Solomi
    Chief Digital Officer, OMG

    Chris Solomi is the Chair of the IAB MENA Research & Measurement Committee and Omnicom Media Group MENA’s Chief Digital Officer. He oversees OMG’s overall digital offering across it multiple divisions and practices including Digital Media, Analytics and E-Commerce. His 20 year career has included roles at media supplier, agency and client side and experience leading teams in Performance Marketing, Ad Tech, Programmatic, Analytics and E-Commerce.

  • Sebastian Joziasse
    Sebastian Joziasse
    Head of Global Partnerships, MENA, Google

    Sebastian is representing Google on the IAB MENA Board of Directors. He moved from his country of birth, the Netherlands, to the UAE in 2011. Since then, he advised Media, Telecom and Technology clients throughout the Middle East, Africa and Asia for Booz & Company (known as Strategy & today).

    In 2015 Sebastian joined Google in the Large Partnerships organization, a team tasked with supporting Publishers with advertising monetization on Google’s ad stack. Since then, Sebastian held several strategic business development positions, led all account representatives across EMEA’s Emerging Markets (including Russia, Turkey, Israel, the Middle East and Africa) and since mid 2022 heads up the large publisher business across the Middle East and Africa.

  • Mohamad Itani
    Mohamad Itani
    Head of Agency Development, Amazon Ads

    Mohamad is the Chair of the IAB MENA Ecosystem & Channel Development Committee and is representing Amazon Ads on the Board of Directors. He has spent his entire career till date in digital and tech across the MENA Region. Coming from an agency background, Mohamad played a crucial part in developing digital platforms and practices including Search, Video, Mobile, Programmatic and data solutions for various agency groups, the latest being MCN/IPG which he served most of his career. During the various roles, he was commissioned to establish the digital practice across key markets including UAE, KSA and Egypt.

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