2023 MENA Digital Adspend

Date

Jun 06 2024

Time

GST
9:00 am - 12:00 pm

Location

In-person

Cost

Free
  • AUDIENCE:

    Members

Event Overview

We look forward to welcoming you at the 2023 IAB MENA Digital Adspend event where we will unveil the results of the 2023 Adspend Study and provide a view on trends.

Don’t miss out on this unique opportunity to network with leaders in the industry and be among the first to get a glimpse of the results of the study.

This year, the results include more deep-dive information into programmatic, local markets and highlight the impact of regional and global events on adspend in the region. As is previous years, we will also contextualize the results by showing the comparative position of European markets.

Experience firsthand stakeholder reactions and engage in discussions about the newly revealed results for 2023. This in-person, members-only event promises not only valuable insights but also ample networking opportunities. We can’t wait to welcome you!

Agenda

Hourly Schedule

Thursday 06 June 2024

09:00
Registration
Registration starts. Tea, coffee and pastries will be available until the opening of the event.
09:50
Welcome & Introduction
Speakers:
Ian Manning
09:55
IAB MENA Chairman's Address
Speakers:
Michel Malkoun
10:00
Keynote: 2023 Digital Adspend Release & Trends
The IAB MENA will take you through the results of the full-year 2023 Adspend report for the region with more details and exclusive content, only available at the event.
Speakers:
Dr. Daniel Knapp
10:40
Panel Reaction & Discussion
Hear reaction and commentary from industry representatives on how the results impact their businesses
Speakers:
Christos Solomi, Elias Milan, Jad Saab, Michel Malkoun, Nisrine Ghazal, Rasha El Ghoussaini
11:10
Closing Remarks and Q&A
Speakers:
Dr. Daniel Knapp, Ian Manning, Michel Malkoun
11:15
Post Presentation Networking
Join us after the formal presentation for an enjoyable gathering where you can savour a light snack, coffee, tea and juices and have the chance to connect on a private level with our Board of Directors, fellow members, and continue the discussion on the just disclosed results.
Ian Manning
Ian Manning
Executive Director, IAB MENA
Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Michel Malkoun
Michel Malkoun
Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group
Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).
Dr. Daniel Knapp
Dr. Daniel Knapp
Chief Economist, IAB Europe
Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.
Christos Solomi
Christos Solomi
Chief Digital Officer, OMG
Chris Solomi is the Chair of the IAB MENA Research & Measurement Committee and Omnicom Media Group MENA’s Chief Digital Officer. He oversees OMG’s overall digital offering across it multiple divisions and practices including Digital Media, Analytics and E-Commerce. His 20 year career has included roles at media supplier, agency and client side and experience leading teams in Performance Marketing, Ad Tech, Programmatic, Analytics and E-Commerce.
Elias Milan
Elias Milan
Chief Performance Officer, Middle East, Publicis Media
Elie, a digital marketing trailblazer and Publicis Groupe veteran, has navigated a dynamic career spanning supply chain consulting to performance marketing and commerce. Since joining Publicis Media MENA in 2012, he pioneered a Social Media Performance practice, transformed into a regional powerhouse, and later led operations and client engagement for the Groupe’s programmatic trading desk. As the Head of Commerce from 2018, Elie established a thriving unit, contributing to remarkable growth. In 2020, Elie assumed the role of VP of Product Development for Publicis Groupe’s global commerce team, leading the groundbreaking “Commerce Intelligence” platform. He played a key role in integrating Commerce Intelligence into Profitero’s suite of products post-acquisition in 2022. Elie’s global impact continued with his leadership in Publicis Media’s performance practice, focusing on driving new business and organic growth through performance innovation until 2023. Currently, he is the Chief Performance Officer for Publicis Media, driving growth and transformation in the Middle East’s Performance media ecosystem.
Jad Saab
Jad Saab
Shahid Growth Lead, MBC | MMS
With over 14 years of expertise in the MENA region, Jad has played a pivotal role in digital transformations across a spectrum of industries, including destination marketing, tourism, telecommunications, automotive, FMCG, retail, and governmental entities. His strategic prowess at Starcom KSA resulted in substantial business growth and winning flagship global accounts. Currently at MMS, he leads a team dedicated to connecting partners with opportunities on MBC Group’s digital platforms, driving collective growth.
Nisrine Ghazal
Nisrine Ghazal
Chief Business Officer, Rotana Media Services
Nisrine is a multi-award-winning business leader with over 20 years of experience in sales, marketing, media, management, and content (production, acquisition & distribution) in MENA region and has worked in leadership positions for some of the region’s leading brands. She has turned around under-performing companies by evaluating their value proposition, their marketing and branding efforts and their go-to-market strategies and has worked on launching, relaunching, branding, rebranding and repositioning some of the regions most loved brands, delivering outstanding results in record timings.
Rasha El Ghoussaini
Rasha El Ghoussaini
Head of Agency, Snap
With an 18-year track record, Rasha is currently the Head of Agency at Snap. She has played a vital role in shaping the company’s regional strategy, fostering significant growth, and building enduring client relationships, particularly in Luxury and Travel. Rasha began her career in 2005 at Leo Burnett in Dubai, rising to Group Communication Director by 2016. During her tenure, she earned numerous accolades, including a Silver Effie (2009), Leo Burnett Worldwide Star Reacher Award (2011), a Bronze Effie (2015), and Silver/Bronze Lynx awards (2016). Since 2020, Rasha has represented Snap Inc. MENA on the board of the Unstereotype Alliance, a UN Women program combating gender bias in advertising. She also supports the SnapWomen Employee Resource Group (ERG) in driving Snap’s Diversity, Equity, and Inclusion (DEI) agenda.

Our Speakers

Speakers

  • Ian Manning
    Ian Manning
    Executive Director, IAB MENA

    Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

  • Michel Malkoun
    Michel Malkoun
    Chair of the Board of Directors, IAB MENA & CGO, Choueiri Group

    Michel Malkoun is currently the Chair of the Board of Directors of IAB MENA and the Chief Growth Officer at Choueiri Group. Before that he was the Chief Operating Officer at DMS – the digital media arm of the Choueiri Group. No stranger to the media scene, Michel has amassed a notable career, encompassing some of the most prominent regional media groups. Prior to this, Michel spent a decade with the region’s top broadcasters (MBC Group).

  • Dr. Daniel Knapp
    Dr. Daniel Knapp
    Chief Economist, IAB Europe

    Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.

  • Christos Solomi
    Christos Solomi
    Chief Digital Officer, OMG

    Chris Solomi is the Chair of the IAB MENA Research & Measurement Committee and Omnicom Media Group MENA’s Chief Digital Officer. He oversees OMG’s overall digital offering across it multiple divisions and practices including Digital Media, Analytics and E-Commerce. His 20 year career has included roles at media supplier, agency and client side and experience leading teams in Performance Marketing, Ad Tech, Programmatic, Analytics and E-Commerce.

  • Nisrine Ghazal
    Nisrine Ghazal
    Chief Business Officer, Rotana Media Services

    Nisrine is a multi-award-winning business leader with over 20 years of experience in sales, marketing, media, management, and content (production, acquisition & distribution) in MENA region and has worked in leadership positions for some of the region’s leading brands.

    She has turned around under-performing companies by evaluating their value proposition, their marketing and branding efforts and their go-to-market strategies and has worked on launching, relaunching, branding, rebranding and repositioning some of the regions most loved brands, delivering outstanding results in record timings.

  • Elias Milan
    Elias Milan
    Chief Performance Officer, Middle East, Publicis Media

    Elie, a digital marketing trailblazer and Publicis Groupe veteran, has navigated a dynamic career spanning supply chain consulting to performance marketing and commerce. Since joining Publicis Media MENA in 2012, he pioneered a Social Media Performance practice, transformed into a regional powerhouse, and later led operations and client engagement for the Groupe’s programmatic trading desk. As the Head of Commerce from 2018, Elie established a thriving unit, contributing to remarkable growth.

    In 2020, Elie assumed the role of VP of Product Development for Publicis Groupe’s global commerce team, leading the groundbreaking “Commerce Intelligence” platform. He played a key role in integrating Commerce Intelligence into Profitero’s suite of products post-acquisition in 2022.

    Elie’s global impact continued with his leadership in Publicis Media’s performance practice, focusing on driving new business and organic growth through performance innovation until 2023. Currently, he is the Chief Performance Officer for Publicis Media, driving growth and transformation in the Middle East’s Performance media ecosystem.

  • Jad Saab
    Jad Saab
    Shahid Growth Lead, MBC | MMS

    With over 14 years of expertise in the MENA region, Jad has played a pivotal role in digital transformations across a spectrum of industries, including destination marketing, tourism, telecommunications, automotive, FMCG, retail, and governmental entities. His strategic prowess at Starcom KSA resulted in substantial business growth and winning flagship global accounts. Currently at MMS, he leads a team dedicated to connecting partners with opportunities on MBC Group’s digital platforms, driving collective growth.

  • Rasha El Ghoussaini
    Rasha El Ghoussaini
    Head of Agency, Snap

    With an 18-year track record, Rasha is currently the Head of Agency at Snap. She has played a vital role in shaping the company’s regional strategy, fostering significant growth, and building enduring client relationships, particularly in Luxury and Travel.

    Rasha began her career in 2005 at Leo Burnett in Dubai, rising to Group Communication Director by 2016. During her tenure, she earned numerous accolades, including a Silver Effie (2009), Leo Burnett Worldwide Star Reacher Award (2011), a Bronze Effie (2015), and Silver/Bronze Lynx awards (2016).

    Since 2020, Rasha has represented Snap Inc. MENA on the board of the Unstereotype Alliance, a UN Women program combating gender bias in advertising. She also supports the SnapWomen Employee Resource Group (ERG) in driving Snap’s Diversity, Equity, and Inclusion (DEI) agenda.

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