How to get started with CTV in MENA

Date

Oct 04 2023

Time

GST
12:00 pm - 2:00 pm

Location

In-person

Cost

Free
  • AUDIENCE:

    Members

Event Overview

Connected TV (CTV) has transformed the television consumption habits of audiences, bringing about a significant impact on the media landscape. Within the MENA region, CTV advertising is rapidly emerging as a potent and promising avenue to connect with viewers.

Join us for an in-person lunchtime event, which supports the launch of our whitepaper “How to get started on CTV in MENA”. Network with other members over lunch and hear from both local and global players on the role that CTV can play in your marketing mix, overcoming some of the challenges, best practices and considerations for successful CTV implementation.

This in-person event is reserved for members only.

Agenda

Hourly Schedule

Wednesday 04 October 2023 (Agenda so far...)

12:00
Registration
Registration, Tea, Coffee & Lunch Snacks
12:30
Welcome & Introduction
Speakers:
Ian Manning
12:35
Task Force Update & Whitepaper Launch
Hear from the CTV task force on how they developed the ‘how to get started’ guide and why its an important resource for MENA.
Speakers:
Richard Fitzgerald
12:40
Keynote: CTV Market Overview, Trends & Predictions
An overview of the category, the shift from SVOD to AVOD and how CTV’s role has grown to be a key aspect of Omnichannel strategy.
Speakers:
Jonas Olsen
13:00
Panel Discussion: Getting started with CTV in MENA
Hear from members of the task force who share highlights of the whitepaper, some of their learnings with CTV in MENA and top tips for how to successful engage CTV as an advertising opportunity.
Speakers:
Hamid Davari, Kellie Hanley, Mazen Mansour, Richard Fitzgerald, Roxana Nicolescu, Samer Akter
13:45
Closing Remarks and Q&A
Ian Manning
Ian Manning
Acting CEO, IAB MENA
Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Richard Fitzgerald
Richard Fitzgerald
CEO, Augustus Media
Richard Fitzgerald is CEO and Founder of Augustus Media, an award-winning modern media company in the UAE and Saudi Arabia, publishers of Lovin Dubai, Lovin Saudi and Smashi. Former Regional Head of Social Media for Mindshare MENA, Richard founded Augustus Media in 2015 has grown the business to $5m annual turnover and 50 employees with offices in Cairo, Riyadh and Dubai to become one of the leading modern media companies in the region.
Jonas Olsen
Jonas Olsen
Head of International Business Development, SpringServe
Jonas Olsen is the Head of international business development at Springserve where he focuses on leading Springserve’s international business development expansion. Olsen brings over 17 years of experience to the Digital and Programmatic video and TV industry having previously served as Global Vice President Video and CTV at PubMatic, Managing director Nordics at YuMe, Nordic sales manager at Smartclip. He have also been actively involved in several committees regarding video and programmatic advertising for the IAB both in the United States and the Nordics.
Hamid Davari
Hamid Davari
Key Accounts, Ad Business Development & Alternate Revenue Streams, OSN
Hamid is the Director of Ad Sales at OSN. He spent the second half of his 5-year tenure building the roadmap for the advertising business’ transition to an addressable CTV product. Prior to OSN, he was the Director of Ad Sales for BME, a JV between MOBY Group & 21st Century FOX which launched a portfolio of FTA channels across the Middle East and Africa. Hamid has over 20 years experience in TV, content, and engaging with Hollywood studios to bring their offerings to emerging markets.
Kellie Hanley
Kellie Hanley
Supply Director; Middle East & Africa, Teads
Kellie leads the Publishing partnerships/ Supply business unit for Teads MEA. She is responsible for the onboarding and retention of publishers across web, in-app, and now preparing to grow CTV inventory across the region. Since 2018, she has led the growth and expansion of inventory for Teads, managing a team across 4 offices- Dubai, UAE; Casablanca, Morocco; Riyadh, Saudi Arabia and Cape Town, South Africa.
Mazen Mansour
Mazen Mansour
Data & Programmatic Lead, Omnicom Media Group
Mazen has been working in the advertising industry for around 7 years mainly on the agency side. Mazen has worked with Omnicom UK for 3 years returned to OMG MENA 1.5 years ago to oversee OMG’s data and programmatic offering. His role is to grow the product offering which ranges across different areas from setting best practice standards across planning & buying programmatic, building our attention product, and developing the emerging channel offering (CTV & DOOH).
Roxana Nicolescu
Roxana Nicolescu
VP Brand Marketin, Wego Middle East
Roxana currently serves as VP Brand Marketing, Wego Middle East & ShopCash.com. With more than a decade of marketing experience in the region, most of it in the aviation and travel industries, she passionately drives the brand marketing activities and brand awareness growth in the Middle East for both e-comm platforms. Roxana began in this role in October 2017 in Wego’s Dubai office where she focused on developing Wego’s Brand Marketing department as well as played a significant role in expanding the brand footprint across the region.
Samer Akter
Samer Akter
Business Director Connected TV Advertising, ArabyAds
Samer's contributions to the industry won him the "Impact Digital Award", as one of the "Top 100 Digital Leaders Powering Digital Disruption in India, 2020". With more than 13 years in the digital and innovation landscape, he has successfully built and scaled profitable businesses across geographies for both B2C and B2B segments and has extensively worked in E-commerce, SaaS, Platforms, and AdTech. Samer was instrumental in shaping India's emerging Connected TV ecosystem and driving marketing for Affle during its critical pre and post-IPO phases. Currently, he is spearheading business and marketing initiatives at ArabyAds, with a focus on elevating awareness and accelerating the adoption of Connected TV advertising across the MENA region.

Our Speakers

Speakers

  • Hamid Davari
    Hamid Davari
    Key Accounts, Ad Business Development & Alternate Revenue Streams, OSN

    Hamid is the Director of Ad Sales at OSN. He spent the second half of his 5-year tenure building the roadmap for the advertising business’ transition to an addressable CTV product. Prior to OSN, he was the Director of Ad Sales for BME, a JV between MOBY Group & 21st Century FOX which launched a portfolio of FTA channels across the Middle East and Africa. Hamid has over 20 years experience in TV, content, and engaging with Hollywood studios to bring their offerings to emerging markets.

  • Ian Manning
    Ian Manning
    Acting CEO, IAB MENA

    Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

  • Jonas Olsen
    Jonas Olsen
    Head of International Business Development, SpringServe

    Jonas Olsen is the Head of international business development at Springserve where he focuses on leading Springserve’s international business development expansion. Olsen brings over 17 years of experience to the Digital and Programmatic video and TV industry having previously served as Global Vice President Video and CTV at PubMatic, Managing director Nordics at YuMe, Nordic sales manager at Smartclip. He have also been actively involved in several committees regarding video and programmatic advertising for the IAB both in the United States and the Nordics.

  • Kellie Hanley
    Kellie Hanley
    Supply Director; Middle East & Africa, Teads

    Kellie leads the Publishing partnerships/ Supply business unit for Teads MEA. She is responsible for the onboarding and retention of publishers across web, in-app, and now preparing to grow CTV inventory across the region. Since 2018, she has led the growth and expansion of inventory for Teads, managing a team across 4 offices- Dubai, UAE; Casablanca, Morocco; Riyadh, Saudi Arabia and Cape Town, South Africa.

  • Mazen Mansour
    Mazen Mansour
    Data & Programmatic Lead, Omnicom Media Group

    Mazen has been working in the advertising industry for around 7 years mainly on the agency side. Mazen has worked with Omnicom UK for 3 years returned to OMG MENA 1.5 years ago to oversee OMG’s data and programmatic offering. His role is to grow the product offering which ranges across different areas from setting best practice standards across planning & buying programmatic, building our attention product, and developing the emerging channel offering (CTV & DOOH).

  • Richard Fitzgerald
    Richard Fitzgerald
    CEO, Augustus Media

    Richard Fitzgerald is CEO and Founder of Augustus Media, an award-winning modern media company in the UAE and Saudi Arabia, publishers of Lovin Dubai, Lovin Saudi and Smashi. Former Regional Head of Social Media for Mindshare MENA, Richard founded Augustus Media in 2015 has grown the business to $5m annual turnover and 50 employees with offices in Cairo, Riyadh and Dubai to become one of the leading modern media companies in the region.

  • Roxana Nicolescu
    Roxana Nicolescu
    VP Brand Marketin, Wego Middle East

    Roxana currently serves as VP Brand Marketing, Wego Middle East & ShopCash.com. With more than a decade of marketing experience in the region, most of it in the aviation and travel industries, she passionately drives the brand marketing activities and brand awareness growth in the Middle East for both e-comm platforms.

    Roxana began in this role in October 2017 in Wego’s Dubai office where she focused on developing Wego’s Brand Marketing department as well as played a significant role in expanding the brand footprint across the region.

  • Samer Akter
    Samer Akter
    Business Director Connected TV Advertising, ArabyAds

    Samer’s contributions to the industry won him the “Impact Digital Award”, as one of the “Top 100 Digital Leaders Powering Digital Disruption in India, 2020”. With more than 13 years in the digital and innovation landscape, he has successfully built and scaled profitable businesses across geographies for both B2C and B2B segments and has extensively worked in E-commerce, SaaS, Platforms, and AdTech.

    Samer was instrumental in shaping India’s emerging Connected TV ecosystem and driving marketing for Affle during its critical pre and post-IPO phases. Currently, he is spearheading business and marketing initiatives at ArabyAds, with a focus on elevating awareness and accelerating the adoption of Connected TV advertising across the MENA region.

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