Member Showcase Series

Date

Jun 12 2024

Time

4:00 pm - 5:00 pm

Location

Online

Cost

Free
  • AUDIENCE:

    Members, Non-members

Event Overview

Join us as for one or more of the Member Showcase webinars, where IAB MENA members offer training opportunities aimed at providing knowledge and insights to the entire industry in bite-sized, hour-long sessions.

These sessions provide a unique opportunity to learn from others across a range of different topics.

The provided schedule is tentative and subject to change. Please bookmark this page to stay updated and check regularly for changes.

If your company is an IAB MENA member and you would like to be considered to present, contact us at [email protected].

Agenda

Hourly Schedule

April 29, 2024: Changing Values of Gen Z in the Middle East, Havas Middle East

16:00
Welcome & Introduction
16:10
Keynote: Changing Values of Gen Z in the Middle East
Explore the themes influencing the Middle East youth's perception of brands today.
Speakers:
Havas Middle East
16:45
Discussions and Q&A
17:00
Wrap and Close

May 29, 2024: Speak Data to Me: Crafting Compelling Communication, GroupM

16:00
Welcome & Introduction
16:10
Keynote: Introduction to AI
Learn techniques to make your data heavy presentations appealing, engaging and memorable
Speakers:
GroupM
16:45
Discussions and Q&A
17:00
Wrap & Close

June 12, 2024: The Availability Game in Ecommerce Optimization

16:00
Welcome & Introduction
16:10
Keynote: The Availability Game in Ecommerce Optimization
A case study with a local CPG player showing how optimizing availability led to breakthrough performance on 2 marketplaces
Speakers:
mFilterIt
16:45
Discussions and Q&A
17:00
Wrap & Close

June 26, 2024: Media Essentials: MENA's Media Marketplace, Aleph

16:00
Welcome & Introduction
16:10
Keynote: Media Essentials: MENA's Media Marketplace
Learn more about MENA's media markets, including media consumption, online and offline experiences.
Speakers:
Aleph
16:45
Discussions and Q&A
17:00
Wrap & Close

July 10, 2024: Unlocking Growth: A Data-Driven Multi-Channel Approach, Digital Tree Holdings

Master data & craft winning strategies across Digital Marketing, CRM & Sales
Speakers:
Digital Tree Holdings

July 31, 2024: Leveraging AI to Develop the Architecture of Modern Apps, Augustus Media

Learn how AI is revolutionising software industry for Apps and Advertising
Speakers:
Agustus Media

August 14, 2024: Implementing Gemini AI in Your Workflow, Chain Reaction

Quick and easy way to deploy Gemini AI solutions via Google Tag Manager, adding new features and functionalities to your websites and applications.
Speakers:
Chain Reaction Middle East

AUG 2024: Digital Media 101, Omnicom Media Group

An intro to Search, Social, Programmatic Advertising and Media Measurement
Speakers:
Omnicom Media Group

SEP 2024: eCommerce in MENA, Publicis Media Groupe

eCommerce (landscape and evolution, content)
Speakers:
Publicis Media

OCT 2024: Identity Solutions, The Trade Desk

Explore identity solutions for a cookieless and privacy first future
Speakers:
The Trade Desk
Havas Middle East
Havas Middle East
To read more about the member and its field of activities, please click on the arrow above.
GroupM
GroupM
To read more about the member and its field of activities, please click on the arrow above.
mFilterIt
mFilterIt
To read more about the member and its field of activities, please click on the arrow above.
Aleph
Aleph
To read more about the member and its field of activities, please click on the arrow above.
Digital Tree Holdings
Digital Tree Holdings
To read more about the member and its field of activities, please click on the arrow above.
Agustus Media
Agustus Media
To read more about the member and its field of activities, please click on the arrow above.
Chain Reaction Middle East
Chain Reaction Middle East
To read more about the member and its field of activities, please click on the arrow above.
Omnicom Media Group
Omnicom Media Group
To read more about the member and its field of activities, please click on the arrow above.
Publicis Media
Publicis Media
To read more about the member and its field of activities, please click on the arrow above.
The Trade Desk
The Trade Desk
To read more about the member and its field of activities, please click on the arrow above.

Our Speakers

Speakers

  • The Trade Desk
    The Trade Desk

    To read more about the member and its field of activities, please click on the arrow above.

  • Chain Reaction Middle East
    Chain Reaction Middle East

    To read more about the member and its field of activities, please click on the arrow above.

  • Havas Middle East
    Havas Middle East

    To read more about the member and its field of activities, please click on the arrow above.

  • Digital Tree Holdings
    Digital Tree Holdings

    To read more about the member and its field of activities, please click on the arrow above.

  • GroupM
    GroupM

    To read more about the member and its field of activities, please click on the arrow above.

  • Aleph
    Aleph

    To read more about the member and its field of activities, please click on the arrow above.

  • Agustus Media
    Agustus Media

    To read more about the member and its field of activities, please click on the arrow above.

  • mFilterIt
    mFilterIt

    To read more about the member and its field of activities, please click on the arrow above.

  • Omnicom Media Group
    Omnicom Media Group

    To read more about the member and its field of activities, please click on the arrow above.

  • Publicis Media
    Publicis Media

    To read more about the member and its field of activities, please click on the arrow above.

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