2024 promises to be another exciting year in the Advertising Industry with the explosion of AI, the deprecation of 3rd part cookies on Chrome and of course a renewed focus on sustainability amongst other things. This year, IAB MENA contributed to the ExchangeWire Industry Review, which sees a range of industry-leading agencies, publishers, and brands share their views on the direction the market is heading over the next 12 months. It sets the tone for a pivotal year, capturing the best solutions and addressing the major challenges facing our industry.

Topics include perspectives on:

• AI
• Attention
• Curation
• Gaming
• Future of TV
• Post Cookie Technology
• Retail Media
• Sustainability