Established in May 2019, The Interactive Advertising Bureau GCC (IAB GCC) is the regional voice and thought leader of the region’s interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
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IAB MENA 2022 in ReviewPosted on: Thursday 22 December 2022 | IAB MENA 2022 was a busy year for the MENA digital industry and the IAB was no exception. In our third full year of operating, we enjoyed a significant increase in tempo, and a noticeable increase in industry support towards our vision of driving [...]
IAB MENA CTV landscape and ecosystemPosted on: Thursday 3 November 2022 | IAB MENA For the first time in MENA, the IAB's CTV Task Force has produced a landscape of the current OTT and CTV ecosystem with the support of Yann Colléter from the Streaming Lab and SAAND. The landscape highlights the significant opportunity that OTT [...]
OTT players in MENA demonstrate a healthy and growing ecosystemPosted on: Tuesday 01 November 2022 | IAB MENA The OTT market in MENA is significantly more active than many realize and has seen major growth over the past few years. Characterized by a mix of global giants and a healthly local ecosystem, recently there has [...]
The GCC chapter of the Interactive Advertising Bureau released for a second consecutive year an estimate of the size of the Digital Adspend Market for the MENA region.Posted on: Thursday 16 June 2022 | IAB GCC MENA Digital Advertising spend reached $4,58B in 2021, nearly a full $1B increase on the previous year according to [...]
The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.Posted on: Tuesday 31 May 2022 | IAB GCC During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of [...]
The IAB GCC announced the results of the 2022 MENA Programmatic Insights SurveyPosted on: Wednesday 25 May 2022 | IAB GCC Today the IAB shared the results of the recent Programmatic Insights Survey. The online session was available for members and non-members and can be watched back on demand below or on our YouTube channel. [...]
The IAB GCC will announce the results of the 2022 MENA Programmatic Insights SurveyPosted on: Tuesday 10 May 2022 | IAB GCC Join us to see the results of the recent MENA Programmatic Insights Survey, conducted by the IAB. Conducted over the course of February and March 2022, the Programmatic Insights Survey aims to increase understanding of [...]
The IAB GCC announces new Board Members and elects Chair and Vice-Chair for the 2022-2024 Term of OfficePosted on: Friday 22 April 2022 | IAB GCC The IAB GCC held its General Assembly on 6 April 2022 in which it announced the new Board of Directors for the 2022-2024 period. Comprised 15 different companies representing: [...]
The IAB GCC is Launching the 2021 MENA Adspend Survey Data CollectionPosted on: Monday 13 April 2022 | IAB GCC Today, 13 April 2022, the IAB GCC held the kickoff session for the second annual Digital Adspend survey. The survey aims to build on the successful ad market sizing for 2020 which was released in [...]
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