IAB MENAVoices: In-depth perspectives on the growth and potential of CTV in MENA – insights, strategies, and best practices for the regionPosted on: Wednesday 9 October 2024 | IAB MENA Ecosystem & Channel Development CTV continues to grow globally and across the MENA region. To help navigate through the key questions surrounding CTV in MENA, [...]
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Learn about the key aspects of recent privacy regulations as they pertain to advertising in MENA and the impact of consent management on brand trust.Posted on: Tuesday 24 September 2024 | IAB MENA Research & Measurement The Insights research conducted in February revealed that up to 65% of respondents felt unprepared for a data-privacy-centric environment, [...]
The Guide to Programmatic DOOH in MENA aims to shed light on pDOOH as a transformative force in digital advertising and how to get started in MENA.Posted on: Wednesday 21 August 2024 | IAB MENA Ecosystem & Channel Development IAB MENA DOOH Task Force releases a Guide to Programmatic DOOH. Building on last year’s release [...]
Programmatic went through a perceived decline vs Direct/IO, in past 2 yearsPosted on: Monday 19 August 2024 | IAB MENA Research & Measurement The 2024 MENA Attitudes to Programmatic Survey Results are now available for download. Conducted in April and May 2024, the survey aims to shed light on the state of programmatic advertising within [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Monday 2 September 2024 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Monday 2 September 2024 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]
MENA Digital Advertising spend reached $6,25B in 2023, a 13.6% increase over the previous year and adding over $700M to the market.Posted on: Tuesday 11 June 2024 | IAB MENA The results of the 2023 Digital Adspend study were released at a member-only event on 6 June 2024. The report, available to IAB MENA members, [...]
Part 2 of the Retail Media Q&A explores Consumer Behavior, First-Party Data, and Industry BenefitsPosted on: Tuesday 30 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role [...]
Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]
Retail Media Definitions and GlossaryPosted on: Friday 19 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role for retailers, leveraging their access to rich purchase and behavioral [...]
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